In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In recent years,

businesses

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have increasingly promoted their

products

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as new and innovative.

This

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trend is driven by the desire to attract customers and stay ahead in a competitive market. I believe

this

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is a largely positive development as it fosters

innovation

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and meets consumer needs.

Firstly

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, highlighting newness encourages

innovation

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among companies.

Businesses

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constantly strive to improve their

products

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to appeal to customers.

For example

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, in the automotive industry, the push for “new” features has resulted in the development of electric cars, which are more environmentally friendly than traditional vehicles.

This

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benefits not only

consumers

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but

also

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the planet.

Similarly

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, tech companies like Apple frequently introduce new devices with improved capabilities,

such

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as faster processors or better cameras. These innovations enhance the user experience and set higher standards for the entire industry.

Secondly

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this

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trend helps meet the changing needs of modern

consumers

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. Today’s customers expect

products

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to be efficient, convenient, and aligned with technological advancements.

For instance

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, the introduction of smart home devices,

such

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as voice-controlled assistants, has simplified everyday tasks for many households. By advertising their

products

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as new,

businesses

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ensure they remain relevant and appeal to these demands.

However

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, it is important to acknowledge some potential downsides. Overemphasising newness can lead to waste, as

consumers

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may discard older

products

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unnecessarily.

For example

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, upgrading to the latest phone every year contributes to electronic waste. Despite

this

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, the

overall

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benefits of

innovation

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outweigh the drawbacks. In conclusion,

businesses

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promote the novelty of their

products

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to attract attention and drive

innovation

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While

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this

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trend may encourage wasteful consumption in some cases, it largely benefits

consumers

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by meeting their needs and inspiring technological advancements.

Submitted by mahmoudbenjawad on Thu Dec 26 2024

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Enhancement

While the essay offers a comprehensive response, try to explore both the positive and negative aspects more evenly to provide a balanced discussion.

Enhancement

Though your main points are well supported, consider expanding the examples slightly to enhance the richness of the content.

Structure

The essay has a clear and logical structure that enhances readability and understanding.

Structure

There is a clear introduction and conclusion, providing a strong framework and effectively summing up the main points.

Content

Main points are well supported with specific examples, which help to illustrate the arguments effectively.

11
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

274 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In some countries, people live with their parents and siblings until their old age. Do you think there are more advantages or disadvantages to this behaviour? Discuss your opinion and provide specific reasons and examples to support your answer.

Some people say the main way to be happy in the life is to have a lot of money. How might having a lot of money make people happy? What other things in life can make people happy?

Some people think it is the responsibility for government to ensure the people have healthy lifestyle. Other think people should have a free for their own lifestyle decision. Discusse both view and give your opinion.

Some people think that secondary schools should spend less time teaching traditional subjects like history and spend more time on teaching subjects like communication skills and business. Do you agree or disagree with this view?

Some people prefer to eat at food stands or restaurants. Other people prefer to prepare and eat food at home. Which do you prefer? Use specific reasons and examples to support your answer.