In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Today, advertising convinces us that everything new is the best. Companies use

this

Linking Words

strategy because people love novelty, and competition forces

businesse

Correct your spelling

businesses

business

to constantly introduce something fresh. But does "new" always mean "better," or is it just a clever marketing

tricks

Correct the article-noun agreement

trick

show examples

? People are naturally drawn to improved products. A smartphone with a better camera, a smart home

gadgets

Fix the agreement mistake

gadget

show examples

that saves time—these things make life more convenient. Companies take advantage of

this

Linking Words

by creating excitement around every update, even when the differences are barely noticeable. They know that the word "new" makes products more desirable and helps them sell more. Of course,

this

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trend has its benefits. The race for innovation pushes businesses to invest in research and development, leading to real technological progress. Thanks to

this

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, we now have electric cars with longer battery life and smart devices that improve our daily routines. Without competition, many of these advancements might not exist.

However

Linking Words

, there is a downside. Sometimes, "new" is just old in different packaging. Many products change only slightly, yet companies present them as revolutionary. Consumers feel pressured to buy the latest version, even if they don’t need it.

This

Linking Words

creates unnecessary waste, harms the environment, and promotes overconsumption In conclusion, the focus on novelty in advertising drives progress and encourages innovation.

However

Linking Words

, it can

also

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be misleading and push people to spend money on things they do not truly need. The best approach is to stay informed,

being

Wrong verb form

show examples

financially responsible , think critically, and make purchases based on real value rather than marketing hype.

i.nureddinnWed Mar 19 2025

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task achievement

Consider providing more specific examples to illustrate your points, especially in the task achievement section. Examples can make your arguments more persuasive and relatable.

coherence and cohesion

Try to maintain a consistent tone throughout your essay. There were a few informal phrases that could be adjusted to fit the overall argument more academically.

coherence and cohesion

Ensure that all your sentences are clear and free from minor grammatical errors, such as 'tricks' instead of 'trick' in the introduction.

coherence and cohesion

Your essay has a clear structure with a well-defined introduction, body paragraphs, and a conclusion, which facilitates understanding.

task achievement

You effectively discuss both sides of the argument, showing an understanding of the complexities involved in the topic.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

3
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
4
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

256 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people think that because some children find some subjects such as mathematics difficult, it ought to be optional instead of compulsory. To what extend do you agree or disagree with this option?

Some people think children have the freedom to make mistakes, while other people believe that adults should prevent children from making mistakes. Discuss both sides and give your opinion.

Companies that use fossil fuels should be taxed more than companies that use green energies. To what extent do you agree or disagree?

It is responsibility of individuals to save and provide for their own retirement. Governments have no obligation to provide this benefit. To what extend to you agree or disagree with these statements?

Nowadays many people choose to be self employed, rather than to work for a company or organisation. what could be the disadvantages of being self employed?