In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?(S)

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Today, certain well-known

businesses

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use special advertisements to highlight how their

products

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are new.

This

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approach can be considered either

positively

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positive

show examples

negatively

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negative

show examples

, depending on the perspective.

Firstly

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, the usage of commercials can enhance a business’s popularity because these ads help people become aware of the

products

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Additionally

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businesses

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often showcase their

products

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by emphasizing their newness. If a product is new, it is likely to attract several

customers

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who are inclined to purchase it.

Moreover

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, a principal advantage of advertising is the opportunity to gain a wider web presence.

For instance

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, one might see an advertisement on TV, on billboards, or on other websites. After seeing the ad, a potential customer may buy the product and try it. If the product is successful and satisfies the customer,

this

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will lead to more

customers

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in the future. It is my firm belief that

this

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advertising method has a positive impact. Broadening the scope of

customers

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helps

businesses

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generate more revenue.

Furthermore

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, the increasing strength of a company may result in larger collaborations. These larger

businesses

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can often make smaller companies comply with their terms.

Although

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smaller

businesses

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may be forced to follow the lead of larger companies,

this

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path is still a better alternative for achieving wealth and success. Being associated with larger companies will encourage smaller ones and build trust in their

products

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. In conclusion, emphasising that

products

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are new through advertisements is beneficial for

businesses

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. It creates trust between the company and potential

customers

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, which in turn leads to increased sales and enhanced business strength.

i.nureddinnFri Mar 28 2025

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task achievement

Your introduction provides a clear idea about the topic and presents both sides of the argument. Consider adding a more specific thesis statement to make your position clearer.

coherence and cohesion

The logical flow of your ideas is strong. However, ensuring that each paragraph clearly links back to your main argument will further enhance the coherence within the essay.

task achievement

While your examples are relevant, providing more detailed specific examples or case studies could strengthen your argument and support your main points more effectively.

structure

The essay has a clear introduction and conclusion which effectively frames your argument.

language

Your vocabulary is varied and suitable for the topic, which adds to the overall quality of the essay.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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7
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

257 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?(S)

Support ideas with relevant, specific examples

It is better to save money than to spend it. How far do you agree with this statement? Is saving more important than spending in today’s world

Some children start school at 7 while others start school at 4. Does starting school at a young age have more advantages than disadvantages?

Some people think that all university students should study whatever they like. Others believe that they should only be allowed to study subjects that will be useful in the future, such as those related to science and technology. Discuss both sides and give your opinion.

Many people believe that all zoos should be closed, while others claim that zoos have a positive impact. Discuss both sides and gove your opinion