In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Businesses often emphasize that their

products

Use synonyms

are new or improved in their advertisements, nowadays.

This

Linking Words

strategy helps attract

consumer

Fix the agreement mistake

consumers

show examples

differentiate

Fix the infinitive

to differentiate

show examples

brands and create a sense

Change preposition

show examples

purchase. The main reasons behind

this

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trend are the psychological appeal of

innovation

Use synonyms

and the need for companies to stay ahead of their competitors. I will discuss

about

Remove the preposition

apply

show examples

this

Linking Words

strategy.

To begin

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with my ideas, people are naturally drawn to

innovation

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, associating newer

products

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with higher quality, better performance or advanced features.

For example

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, smartphone manufacturers launch upgraded models every year with minor improvements.

In addition

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, millions of people feel compelled to purchase them.

Moreover

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, advertising a product as "new and improved" is an effective way to capture interest and increase sales, in a saturated market.

Furthermore

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, the fast-paced nature of modern technology and fashion industries creates a cycle where consumers continuously seek the latest trends.

On the other hand

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this

Linking Words

marketing strategy drives competition and encourages companies to develop better

products

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. Businesses invest in research and development to create genuinely improved versions of their

products

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, benefiting consumers in the long run.

For instance

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, electric vehicle manufacturers have rapidly advanced their technology

due to

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consumer demand for

innovation

Use synonyms

However

Linking Words

this

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trend

also

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has drawbacks, as some companies make exaggerated claims about their

products

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. Misleading advertisements may lead consumers to spend money unnecessarily, contributing to financial waste and environmental damage, particularly in industries like fast fashion and electronics. In conclusion,

Linking Words

while

Correct word choice

apply

show examples

emphasizing newness in advertising can boost

innovation

Use synonyms

and market growth, it

also

Linking Words

carries risks of deception and overconsumption.

As a result

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,businesses should focus on genuine improvements rather than creating false perceptions of novelty.

chanthidasenSun Apr 13 2025

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task achievement

Provide a clearer thesis statement that directly addresses the questions posed.

coherence

Enhance transitions between paragraphs to improve the flow of ideas.

task achievement

Support main points with a specific example that illustrates the impact of 'newness' on consumer behavior or brand loyalty.

task achievement

The essay discusses both positive and negative aspects of emphasizing new products, demonstrating balanced reasoning.

coherence

The language used is generally clear and easy to understand, which helps convey ideas effectively.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

13
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
5
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

9 paragraphs

269 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

You have just started a course in a college which has no sports facilities of its own. Write a letter to the manager of the nearest private sports club. In your letter introduce yourself say why you are interested in this sports club ask some questions about the club e.g. facilities, members, costs

In the last decade, there has been a great increase in global air travel. What do you think are the reasons for this and do you think it is a good thing?

There is a moral necessity today for the richer countries of the world to help the poorer countries develop in terms of feeding the population, education and health care. To what extent do you agree or disagree with this statement?

Some people say that music is a good way of bringing people of different cultures and ages together. To what extent do you agree or disagree with this opinion? Give reasons for your answer and include any relevant examples from your own

Most modern family have both parents working and as a result children spend less and less time with their parents. What is the reason for this? What problem can this cause?