In their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this? Do you think it is a positive or nrgative development?

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Customers widely regard innovation as essential, and to appeal to them, companies emphasise the uniqueness of their products. Buyers associate innovation with progress and modernity, and business often market their offerings as new and improved.

While

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this

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approach can drive curiosity and boost sales, it raises concerns about overconsumption and environmental sustainability. I partly believe that the following trend is positive, as it reflects technological advancements and competitiveness, but it

also

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carries drawbacks that cannot be ignored. Businesses highlight the novelty of their products to differentiate themselves from competitors and, mainly, attract customers.

For example

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, each year, Apple holds a webinar called the Worldwide Developers Conference, where they announce their upcoming achievements.

Moreover

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, highlighting novelty stimulates customer curiosity and encourages them to replace or upgrade to new products.

However

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, overwhelming potential buyers with novelty-based advertisements can lead to disposability, causing customers to feel pressured to frequently replace their items, often

due to

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peer influence.

Furthermore

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, quickly replacing gadgets contributes to wastefulness and environmental issues.

Nonetheless

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, running these marketing campaigns is essential to raise awareness about upcoming technologies, and often new gadgets symbolise progress and advancements, which enhances brand image and helps foster a lifestyle associated with being modern and trendy. In conclusion, I partly believe that advertising that highlights a product’s uniqueness is a positive development, as it often represents progress and innovation.

Moreover

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this

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could encourage buyers to purchase newer items, often

due to

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peer influence.

However

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, overwhelming them would lead to the disposability of gadgets, contributing to landfills and environmental issues.

gurvirsingh.academicFri Apr 18 2025

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task achievement

Consider providing more depth to the arguments presented, especially in the body paragraphs, by exploring both positive and negative aspects more thoroughly.

coherence and cohesion

Try to make smoother transitions between ideas in the body paragraphs for better flow. This will enhance the logical progression of your essay.

task achievement

The introduction clearly outlines the topic and presents a clear thesis statement that reflects both sides of the argument.

task achievement

Examples like Apple's Worldwide Developers Conference are relevant and help support your points effectively.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

9
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

253 words

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Topic Vocabulary:

emphasise
novelty
differentiation
consumer demand
innovation
competitive advantage
impulse buying
disposability
environmental impact
progressiveness
brand image
modernization
trendy lifestyle

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this? Do you think it is a positive or nrgative development?

Fully explain your ideas

Some people believe that to be successful at a sport, you need natural ability, ‎and others think that hard work and practice can make you successful. Discuss ‎both views, and give your opinion?

Some people believe that the Earth is being harmed (damaged) by human activity. Others feel that human activity makes the Earth a better place to live.