In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In today's competitive market, many companies promote their

products

Use synonyms

claiming they are innovative.

Although

Linking Words

I partly agree with

such

Linking Words

mindset

Correct article usage

a mindset

show examples

because I believe that

this

Linking Words

is how companies keep consumers aware of developments,

however

Linking Words

, I argue that

this

Linking Words

could carry some drawbacks

Linking Words

along with

Change preposition

apply

show examples

Correct pronoun usage

apply

show examples

Firstly

Linking Words

, there are various

Change preposition

apply

show examples

reasons why businesses advocate for the novelty of their

products

Use synonyms

This

Linking Words

allows them to be different from other competitors and easily stand out.

For example

Linking Words

industries

Change preposition

in industries

show examples

like technology, where

products

Use synonyms

are rather

similiar

Correct your spelling

similar

to one another, presenting something as new can capture

consumers

Change noun form

consumers'

consumer's

show examples

attention.

For instance

Linking Words

, Apple hosts an event annually for launching a new gadget,

where

Correct word choice

which

show examples

hundreds of people attend.

This

Linking Words

results in thousands of eager buyers who want to purchase the latest product.

Consequently

Linking Words

, the unnecessary push of purchasing new devices constantly results in various issues. One of which, many people tend to replace their older devices even if they are perfectly functional, leading to financial waste.

Moreover

Linking Words

this

Linking Words

overconsumption leads to environmental issues, as the older

products

Use synonyms

usually end up in landfills and are difficult to recycle. In a nutshell, advertising can be very beneficial for companies as it allows them to be competitive and drive technological advances, yet if

such

Linking Words

promotions were not regulated

this

Linking Words

can lead to financial losses

as well as

Linking Words

environmental damage.

XxxxX Tue Apr 29 2025

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task achievement

Your introduction presents a clear viewpoint, but it could benefit from a more concise thesis statement that outlines both sides of your argument. Try to be clearer about your position on whether you perceive the development as mainly positive or negative.

coherence and cohesion

In your body paragraphs, ensure that the transitions between sentences and ideas flow well. Adding linking words and phrases can enhance the flow and make it easier for the reader to follow your argument.

coherence and cohesion

Consider providing a stronger conclusion that summarizes your main points and clearly states your overall opinion. A concluding sentence that reinforces your stance can leave a lasting impression.

task achievement

You present a balanced view by acknowledging the benefits of product innovation as well as its drawbacks, which shows critical thinking regarding the topic.

task achievement

Your examples, especially concerning Apple, are relevant and illustrate your points effectively, adding credibility to your argument.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

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11
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
8
Grammar mistakes
detected issues

<4

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 4.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

218 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

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You have recently started work in a new company. Write a letter to an English-speaking friend. In your letter ● explain why you changed jobs ● describe your new job ● tell him/her your other news. Begin your letter as follows:

In some countries more and more people are becoming interested in finding out about the history of the house or building they live in. what are the reasons for this? how can people research this?