These days, people receive a lot of advertising (for example, emails, texts messages and phone calls) that they have not asked for. Why do businesses advertise in this way? Is this a good thing or a bad thing? Give reasons for your answer and include any relevant examples from your own knowledge or experience. Write at least 250 words.

In today’s digital age, unsolicited advertisements via emails, text messages, and phone calls have become a common business strategy aimed at increasing brand visibility.

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essay will examine the main reasons for

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movement and evaluate why it brings more drawbacks. A key reason businesses adopt

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method is the convenience and low expense associated with mass communication technologies. Promotional emails and messages can be delivered to a large number of people simultaneously, making it far more economical than traditional advertising methods

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as television commercials or printed media. Traditional marketing practices often involve significant financial investment without any guarantee of improved brand recognition.

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, digital platforms enable businesses to access consumer databases based on user interests, which increases the chances of a positive response.

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,

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strategy is not without drawbacks. Many individuals find advertising intrusive and irritating, especially when it disrupts daily routines or invades personal space.

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, receiving promotional phone calls late at night or during working hours can cause considerable frustration.

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,

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messages are often marked as spam and immediately deleted, raising concerns about data misuse and security.

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,on a broader level, these forms of advertising

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raise serious privacy issues. Consumers are often unaware of how companies have acquired their personal information, which many see as a violation of ethical standards and data protection laws. In extreme cases, excessive and aggressive advertising can even damage a company’s reputation rather than enhance it. In conclusion,

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direct digital advertising can offer clear advantages for businesses, it is often viewed negatively by consumers. A more effective and respectful approach would involve obtaining consent before initiating contact and focusing on personalized marketing strategies that respect individual privacy and preferences.