In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, advertising strategies for most existing

companies

Use synonyms

strive to highlight the fresh ideas of their goods. Personally, I think it's

mostly

Add an article

a mostly

show examples

positive development

Remove the comma

apply

show examples

since

this

Linking Words

practice makes clients happy and businesses striving. From the company perspective, some degree of novelty has always been implemented into each new development, good or

product

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in order to outplay any rival businesses.

For example

Linking Words

, as soon as a popular brand of mobile technologies presents a new

model

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of a smartphone, highlighting the new

features

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some time

Replace the word

sometime

show examples

later another company presents a new

model

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of its own, which not only has all the

features

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that

rival

Correct article usage

the rival

show examples

model

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has presented

Remove the comma

apply

show examples

but is actually equipped with an even better set of functions.

This

Linking Words

way, the market always stays fresh and striving, and the way

companies

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highlight the novelties of their

product

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is a means of controlling the ideas already presented to the market which helps businesses with coming up with new ones. As for the clients, the constant flow of novelties is a way to get quality products and a source of entertainment.

For instance

Linking Words

, a tech-savvy person can always be sure that if they break their phone, they always can find a new

model

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satiable for all their needs and preferences simply following the highlighted novel

features

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;

additionally

Linking Words

, those who are interested in technologies in general as a hobby, are

also

Linking Words

able to be in touch with the news on the matter and follow the flow of development,

thus

Linking Words

having a source of entertainment.

Thus

Linking Words

, it can be said that

companies

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emphasising the new

features

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of the

product

Use synonyms

Change the verb form

are

show examples

a customer-friendly practice which provides them with interest and comfort. Of course,

this

Linking Words

trend is not devoid of a problem. When a new

product

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comes to market without any brand-new

features

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to show, it is likely to be overshadowed by more flash-out rivals. The customers, who are used to novelty, will not pay much attention to

such

Linking Words

a dull

model

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, and the company that created it may lose some profit. In

the

Correct article usage

apply

show examples

conclusion, it shall be said that the practice in which the

companies

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tend to show off the novelty of their

product

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is rather positive, as it makes more profit for the business, and keeps people entertained.

khotkina.ma

Jun 12, 2025

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coherence and cohesion

Make sure each paragraph has a clear main idea.

task achievement

Add more specific examples to support your points.

coherence and cohesion

Use linking words to connect ideas clearly.

task achievement

The essay presents a clear opinion on the topic.

task achievement

Relevant points are made about the impact on both companies and clients.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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7
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
7
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

371 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Happiness is considered very important in life, but it is hard to define. why is happiness difficult to define? what factors are important in achieving happiness?

You want to learn a language.There is a teacher near to where you live. Write a letter to the teacher. In the letter. •say how you came yo know about him/her •explain why you want to learn •ask what help they can offer

Car ownership has increased so rapidly over the past thirty years that in many cities around the world there are constant traffic jams. How true do you think this statement is? What measures can governments take to discourage people from owning cars.

In the present day, social media plays an important role in young people’s lives. Many people believe that it enhances creativity and global awareness, while others argue it could negatively impact their behaviour and attitudes.

Some people think that when recruiting, companies should aim to take on people who are innovative and able to work independently while others considered they should recruit people who are able to work in a team and follow instructions. Discuss both views.