In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, advertising strategies for most existing

companies

Use synonyms

strive to highlight the fresh ideas of their goods. Personally, I think it's

mostly

Add an article

a mostly

show examples

positive development

Remove the comma

apply

show examples

since

this

Linking Words

practice makes clients happy and businesses striving. From the company perspective, some degree of novelty has always been implemented into each new development, good or

product

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in order to outplay any rival businesses.

For example

Linking Words

, as soon as a popular brand of mobile technologies presents a new

model

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of a smartphone, highlighting the new

features

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some time

Replace the word

sometime

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later another company presents a new

model

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of its own, which not only has all the

features

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that

rival

Correct article usage

the rival

show examples

model

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has presented

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apply

show examples

but is actually equipped with an even better set of functions.

This

Linking Words

way, the market always stays fresh and striving, and the way

companies

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highlight the novelties of their

product

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is a means of controlling the ideas already presented to the market which helps businesses with coming up with new ones. As for the clients, the constant flow of novelties is a way to get quality products and a source of entertainment.

For instance

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, a tech-savvy person can always be sure that if they break their phone, they always can find a new

model

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satiable for all their needs and preferences simply following the highlighted novel

features

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;

additionally

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, those who are interested in technologies in general as a hobby, are

also

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able to be in touch with the news on the matter and follow the flow of development,

thus

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having a source of entertainment.

Thus

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, it can be said that

companies

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emphasising the new

features

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of the

product

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Change the verb form

are

show examples

a customer-friendly practice which provides them with interest and comfort. Of course,

this

Linking Words

trend is not devoid of a problem. When a new

product

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comes to market without any brand-new

features

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to show, it is likely to be overshadowed by more flash-out rivals. The customers, who are used to novelty, will not pay much attention to

such

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a dull

model

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, and the company that created it may lose some profit. In

the

Correct article usage

apply

show examples

conclusion, it shall be said that the practice in which the

companies

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tend to show off the novelty of their

product

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is rather positive, as it makes more profit for the business, and keeps people entertained.

khotkina.ma

Jun 12, 2025

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coherence and cohesion

Make sure each paragraph has a clear main idea.

task achievement

Add more specific examples to support your points.

coherence and cohesion

Use linking words to connect ideas clearly.

task achievement

The essay presents a clear opinion on the topic.

task achievement

Relevant points are made about the impact on both companies and clients.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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7
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
7
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

371 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Although more and more people read the news on the Internet, newspaper will remain the most important source of news for the majority of people. Do you agree or disagree with that statement?

Many governments think that economic progress is their most important goal. Some people, however, think that other types of progress are equally important for a country. Discuss both these views and give your own opinion.

Nowadays many people choose to be self-employed, rather than work for a company or organisation. Why might this be the case? What could be the disadvantages of being self-employed?

The only way to improve road safety is to give much stricter punishments on driving offenses. To what extent do you agree or disagree?

It has become very common for people to borrow money. Maby people have credit card, a mortgage and often they buy a car on credit card as well. Is this a good idea or this is too risky? Discuss both views abd give your own opinion.