In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the modern

world

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world,

show examples

the majority of

companies

Use synonyms

that are developing their own product are usually making an attention focus, that their products are new in their sphere. Some people believe that

this

Linking Words

trend is negative,

while

Linking Words

others are sure that it has more positive sides. In

this

Linking Words

essay

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essay,

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there will be provided statements that support the opinion of the latter. In the twenty-first

century

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century,

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it is hard to create something particularly new.

On the other hand

Linking Words

society

Use synonyms

likes new things. Indeed, there are lots of examples, when a new thing becomes viral for a period of time.

For example

Linking Words

spinners, AI or lalaboo. And of course, all

companies

Use synonyms

are trying to become popular and frequently discussed.

That is

Linking Words

why they are trying to present their product as new

Remove the comma

apply

show examples

because it will help businesses to stay alive. And if there are lots of

companies

Use synonyms

, it means that there is

Correct article usage

apply

show examples

competition between them, which makes it better for people, as there are good quality products appearing. It is important to say that

society

Use synonyms

needs to develop annually. Without

this

Linking Words

trend, there will be lots of technical, medical, educational, political, and other collapses. To prevent

this

Linking Words

companies

Use synonyms

are creating new products that are helping humanity to develop. If there were no new things,

society

Use synonyms

would face stagnation and destruction. There could be a situation

Remove the comma

apply

show examples

when a company is trying to present their product as something new, but it happens to be not. It might appear unfair, but it is likely that

this

Linking Words

thing was forbidden or was not so viral before.

This

Linking Words

situation is very helpful for

society

Use synonyms

, as it draws attention to a thing that was unpopular earlier, giving it a second chance.

Overall

Linking Words

, new things are essential for humanity. Without

them

Add a comma

them,

show examples

there will be no development and

society

Use synonyms

will collapse.

That is

Linking Words

why

companies

Use synonyms

and businesses are trying to create something unique or at least

Fix the infinitive

apply

show examples

present it

this

Linking Words

way.

khotkina.maThu Jun 12 2025

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coherence and cohesion

Make sure to present a clear main idea in each paragraph.

task achievement

Try to include more detailed examples to support your points.

coherence and cohesion

Ensure that your introduction and conclusion clearly summarize your main points for better impact.

coherence and cohesion

You have used a clear structure with an introduction, body, and conclusion.

task achievement

You have highlighted the importance of new products for societal development.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

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6
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
8
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 4.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

321 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

In many countries, household waste like food packaging is increasing. What are the causes of this problem? What measures could be taken to reduce it?

Trial marriage is becoming more and more popular among college students. Many people believe this trend has a negative impact on student’s live. Do you agree or disagree?

Nowadays celebrities are more famous for their glamour and wealth than for their achievements, and this sets a bad example to young people. To what extent do you agree or disagree with this statement?

In some countries, there has been an increase in the number of parents who are choosing to educate their children themselves at home instead of sending them to school. Do the advantages of this development outweigh the disadvantages?