In recent years, many companies have been using various types of advertising to achieve their commercial purposes, which could have both positive and negative consequences for society.
This
essay will explore my perspectives on advertising, analyzing the characteristics and influences of advertising.
A useful advertisement can always persuade the target audience with several factors, including images of idols and emotional appeal. Linking Words
For example
, famous sports brands like NIKE, ADIDAS, and PUMA, take advantage of the Olympic games to promote their sneakers, using athletes for endorsement and slogans to inspire young people to purchase related sports equipment. Linking Words
This
is how advertisements utilize idols or role models to attract audiences and achieve their marketing goals. Linking Words
In addition
, the scenes or stories of the advertising can Linking Words
also
spark audiences’ emotions to increase sales. Samples like car advertising which shows an image of a happy family emphasizing comfort, love and strong bonds can stay with the audience. People who intend to purchase a car with comfort and safety could be potential customers and Linking Words
this
is the reason why car manufacturers increase their sales.
In fact, advertising brings both advantages and disadvantages to society. On the one hand, to broadcast specific rules or notifications, advertising is the most efficient way to inform people about topics Linking Words
such
as public health and social responsibility. Linking Words
On the other hand
, advertising can Linking Words
also
have negative effects on the public. Especially for billboards, some associations take advantage of billboards to promote their products which causes the result of environmental harm. Linking Words
For instance
, Some billboards are placed in a high place which potentially collapses or blocks the driver's vision, leading to safety issues. Some content involves metaphors of sex or proneness, which may not be suitable for children. These are the negative effects of advertising.
In summary, advertising is like a double-edged sword, if it is used for public benefit, it would be beneficial. Linking Words
Otherwise
, associations using it in inappropriate ways could be detrimental to society. Associations should take factors like ethics or appropriation to ensure their marketing strategies are beneficial.Linking Words