Almost every successful company is using advertisements to increase their sales. What features make an advertisement effective? Is advertising good or bad for society?

In recent years, many companies have been using various types of advertising to achieve their commercial purposes, which could have both positive and negative consequences for society.
This
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essay will explore my perspectives on advertising, analyzing the characteristics and influences of advertising. A useful advertisement can always persuade the target audience with several factors, including images of idols and emotional appeal.
For example
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, famous sports brands like NIKE, ADIDAS, and PUMA, take advantage of the Olympic games to promote their sneakers, using athletes for endorsement and slogans to inspire young people to purchase related sports equipment.
This
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is how advertisements utilize idols or role models to attract audiences and achieve their marketing goals.
In addition
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, the scenes or stories of the advertising can
also
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spark audiences’ emotions to increase sales. Samples like car advertising which shows an image of a happy family emphasizing comfort, love and strong bonds can stay with the audience. People who intend to purchase a car with comfort and safety could be potential customers and
this
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is the reason why car manufacturers increase their sales. In fact, advertising brings both advantages and disadvantages to society. On the one hand, to broadcast specific rules or notifications, advertising is the most efficient way to inform people about topics
such
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as public health and social responsibility.
On the other hand
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, advertising can
also
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have negative effects on the public. Especially for billboards, some associations take advantage of billboards to promote their products which causes the result of environmental harm.
For instance
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, Some billboards are placed in a high place which potentially collapses or blocks the driver's vision, leading to safety issues. Some content involves metaphors of sex or proneness, which may not be suitable for children. These are the negative effects of advertising. In summary, advertising is like a double-edged sword, if it is used for public benefit, it would be beneficial.
Otherwise
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, associations using it in inappropriate ways could be detrimental to society. Associations should take factors like ethics or appropriation to ensure their marketing strategies are beneficial.

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coherence and cohesion
Your essay has a clear introduction and conclusion. However, make sure that your conclusion summarizes your main points more clearly.
coherence and cohesion
Try to use linking words to help connect your ideas better. This will improve the flow of your writing.
coherence and cohesion
Make sure each paragraph has a clear topic sentence. This helps the reader understand what each section is about.
task achievement
You gave good examples, but adding a bit more explanation could make your points stronger. For example, explain why using celebrities is effective in detail.
task achievement
Ensure that all your ideas clearly relate to the question. For instance, explicitly mention how advertising can benefit society beyond public health awareness.
task achievement
You demonstrated a good understanding of the topic by discussing both the positive and negative effects of advertising.
task achievement
Your use of examples, like sports brands and car advertisements, effectively supports your points.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Topic Vocabulary:
  • advertisement
  • effective
  • company
  • sales
  • attention
  • message
  • understand
  • connect
  • feelings
  • needs
  • call to action
  • memorable
  • slogan
  • product
  • brand
  • society
  • good
  • bad
  • increase
  • features
  • quickly
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