In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In recent years, there has been a growing trend among businessmen to promote their

products

Use synonyms

as unique.

While

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there might be various reasons for

this

Linking Words

practice,

this

Linking Words

essay will discuss a few

while

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pointing out why

this

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might be rather harmful and deceitful.

Firstly

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, companies that are highly ambitious tend to

market

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their

product

Use synonyms

this

Linking Words

way so that they can grab the customers' attention. As consumers in

this

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day and age have many options to choose from, they are more likely to pick the one that has some uniqueness in it.

As a result

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, the businesses are forced to

market

Use synonyms

their goods as if they were something that had never been seen before.

For instance

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, if a salesman wants to sell his

product

Use synonyms

that is

Linking Words

already in the

market

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, he will have to make up some qualities that might make the

product

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seem new.

However

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although

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most businesses come up with great merchandise, it might not be unique, which forces the sellers to deceive the buyers.

Consequently

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, buyers often get tricked into purchasing something they did not intend to.

This

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practice leads to fraudulent activities, which are greatly harmful to the whole society.

Additionally

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, entrepreneurs are now being restricted because if they do not come up with a

product

Use synonyms

that is

Linking Words

new in some way,

then

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their

product

Use synonyms

will not be successful.

Conversely

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, there is a growing trend of generating new ideas because consumers want new and advanced

products

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Thus

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, as the creators are diligently trying to make unique items, new merchandise is entering the

market

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. Even though

this

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might be beneficial, it creates pressure for businesses with

products

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that are nicely developed but not unique.

To conclude

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, it is my firm belief that even though

this

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new practice has some merits, the drawbacks outweigh the benefits.

Products

Use synonyms

should be marketed as they are, and merchants should find a way to attract customers without using fraudulent tactics.

saranusaibanizam

Jul 19, 2025

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coherence and cohesion

Your introduction clearly states the topic and what the essay will discuss. However, try to include a clear thesis statement that outlines your main argument.

task achievement

Some points in your essay could be expanded for better clarity. Make sure each paragraph fully develops one main idea with supporting details.

task achievement

While you presented relevant examples, consider making them more specific to strengthen your argument. Mention more detailed examples of products or companies.

coherence and cohesion

Your essay has a clear structure, with an introduction, body paragraphs, and a conclusion.

task achievement

You provided a balanced view by discussing both the positive and negative sides of the issue.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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14
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

318 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

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What do you think is the best way to find a job: by gaining more knowledge and education or through more practical skills? Explain your choice, using specific reasons and details.

Nowadays, many medical research projects are funded by private companies. In your opinion, do you think that research should be carried by private companies, individuals or government? Give reasons for your answer and include any relevant examples from your own knowledge or experience

Some people say that the best way to improve public health is by increasing the number of sports facilities.Others however say that this would have little effect on public health and that other measures are required discuss both these views and give your own opinio

In many countries, the government prioritises economic growth above all other concerns. Discuss the advantages and disadvantages of this.