In their advertising, businesses nowadays usually emphsise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising New

Products

Use synonyms

Today, many businesses focus on showing that their

products

Use synonyms

are new or different in some way.

This

Linking Words

is a common strategy in advertising. In my opinion, there are reasons why companies do

this

Linking Words

, and it can be both positive and negative, depending on how it is used. One reason businesses highlight “new” features is to attract customers’ attention. In a world where many similar

products

Use synonyms

exist, saying something is “new” makes it stand out. People are often curious and excited to try the latest version of a product, especially in areas like technology, fashion, and food.

Also

Linking Words

, businesses want to show that they are innovative and always improving, which can build trust with customers.

However

Linking Words

this

Linking Words

focus on “new” can sometimes be misleading. Not all new features are useful or better than older ones. Some companies make small or unnecessary changes just to say the product is “new.”

This

Linking Words

can lead to waste and overconsumption, as people feel they need to replace their items more often. In conclusion, advertising

products

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as “new” is a common way for companies to compete in the market. It can be a good thing when it brings real improvement or innovation. But if used in the wrong way, it can lead to confusion and waste. So, I believe it is a positive development only when the changes are honest and truly helpful for customers.

bosaed23

Aug 4, 2025

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task achievement

Include more specific examples to support your points.

coherence and cohesion

Use clearer links between your ideas to help the reader follow your argument.

task achievement

Make sure to elaborate more on the positive and negative aspects to provide a balanced view.

coherence and cohesion

The introduction clearly states the main idea about advertising and its effects.

coherence and cohesion

The conclusion summarizes the main points effectively.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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3
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

232 words

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In their advertising, businesses nowadays usually emphsise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

In recent years, air travel has witnessed a significant rise across the globe, with more flights being operated for different purposes such as tourism, business, and trade

More and more people are using computers and electric devices to access information, so there is no need for printed books, magazines and newspaper. To what extent do you agree or disagree

Alternative energy sources that use natural power of the wind, waves and sun are too expensive and complicated to replace the coal, oil and gas that we use to power our cities and transport. To what extent do you agree or disagree with this opinion?

Rich countries often give money to poorer countries, but it does not solve poverty. Therefore, developed countries should give other types of help to the poor countries rather than financial aid. To what extent do you agree or disagree?