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Writing Samples
Band 6.5

In their advertising, businesses nowadays usually emphsise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising New
Products
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 Today, many businesses focus on showing that their
products
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 are new or different in some way.
This
Linking Words
 is a common strategy in advertising. In my opinion, there are reasons why companies do
this
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, and it can be both positive and negative, depending on how it is used. One reason businesses highlight “new” features is to attract customers’ attention. In a world where many similar
products
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 exist, saying something is “new” makes it stand out. People are often curious and excited to try the latest version of a product, especially in areas like technology, fashion, and food.
Also
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, businesses want to show that they are innovative and always improving, which can build trust with customers.
However
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,
this
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 focus on “new” can sometimes be misleading. Not all new features are useful or better than older ones. Some companies make small or unnecessary changes just to say the product is “new.”
This
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 can lead to waste and overconsumption, as people feel they need to replace their items more often. In conclusion, advertising
products
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 as “new” is a common way for companies to compete in the market. It can be a good thing when it brings real improvement or innovation. But if used in the wrong way, it can lead to confusion and waste. So, I believe it is a positive development only when the changes are honest and truly helpful for customers.

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task achievement
Include more specific examples to support your points.
coherence and cohesion
Use clearer links between your ideas to help the reader follow your argument.
task achievement
Make sure to elaborate more on the positive and negative aspects to provide a balanced view.
coherence and cohesion
The introduction clearly states the main idea about advertising and its effects.
coherence and cohesion
The conclusion summarizes the main points effectively.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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