In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays,
businesses
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focus on advertising and at the same time
emphasize
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emphasise
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their new products. I think it is a positive development.
Firstly
Linking Words
, promoting and
emphasizing
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emphasising
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new products
help
Correct subject-verb agreement
helps
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businesses
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increase customer reach
, when
Punctuation problem
. When
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marketing new goods, customers will have the “buy to try” mentality. From there, the business’s product recognition will
be increased
Wrong verb form
increase
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and
generated
Wrong verb form
generate
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revenue.
For example
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, Apple make Ịphone marketing campaign by introducing unique features
such
Linking Words
as screen, operating system and Internet access
and
Punctuation problem
, and
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thereby increasing the recognition of
Iphone
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iPhone
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.
Secondly
Linking Words
, advancing and escalating new merchandise helps
businesses
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boost initial sales. When
organizing
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organising
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a marketing campaign, corporations can create a special launch effect. Through that,
businesses
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can attract a large number of customers, help the product
have
Verb problem
gain
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good
gains
Check wording
sales
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and
Punctuation problem
, and
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they can recover capital quickly. When
Vinfast
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VinFast
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launched the VF e34, they launched a massive marketing campaign. After just a few months of sales, they received more than 25,000 orders and quickly recovered their capital. In conclusion, through these actions,
businesses
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can gain certain benefits. At the same time, they can gain more foothold market, more money and become successful faster.

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task response
State your view clearly at the start and keep it firm. Then give two or three ideas to back it up with one clear example for each.
coherence
Make each part easy to read. Use a clear topic sentence in each paragraph and keep one main idea there.
vocabulary
Use simple and exact words. Do not use words that are not easy to spell or not needed.
grammar
Fix grammar mistakes and keep verb tense steady. Example: 'Apple makes an iPhone ad campaign' not 'Apple make Ịphone marketing campaign'.
stance
The essay shows a clear view that new products are good.
structure
There are two main ideas in the body.
evidence
Examples are used for each point.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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