In the advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the modern marketplace, businesses increasingly stress that their

products

Use synonyms

are new or innovative.

While

Linking Words

this

Linking Words

trend may sometimes be dismissed as a marketing gimmick, it reflects deeper psychological and economic factors. In my view,

although

Linking Words

there are minor drawbacks, the emphasis on novelty is largely a positive development.

To begin

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with, firms highlight newness because consumers instinctively associate it with progress and superiority. Even though a product may only undergo superficial changes, people tend to perceive it as more desirable once it is labelled as “new.”

For instance

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, smartphone manufacturers often reintroduce nearly identical models with slight modifications, yet the allure of freshness still drives demand. Not only does

this

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approach create excitement, but it

also

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fosters brand loyalty in highly competitive markets.

Moreover

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, portraying

products

Use synonyms

as new helps companies maintain relevance in fast-evolving industries.

Whereas

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outdated goods quickly lose their appeal, items branded as innovative attract greater media attention and consumer interest.

As a result

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, businesses are compelled to invest in genuine research and development, thereby delivering tangible improvements in technology, healthcare, and sustainability. Had it not been for

this

Linking Words

constant pursuit of novelty, many groundbreaking inventions might never have reached the public so swiftly. Admittedly,

this

Linking Words

strategy can occasionally mislead buyers.

Although

Linking Words

advertisements often promise revolutionary changes, some

products

Use synonyms

differ little from previous versions, which may cause disappointment and unnecessary consumption.

Nevertheless

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such

Linking Words

risks are outweighed by the broader benefits

Punctuation problem

;

show examples

competition accelerates innovation, stimulates the economy, and ultimately enriches consumers’ lives. In conclusion,

while

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the emphasis on “new”

products

Use synonyms

is not without flaws, its

overall

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impact is beneficial. By fuelling progress and shaping consumer expectations,

this

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marketing trend ensures that industries continue to evolve in ways that meet society’s ever-changing needs.

sultanimanzade1

Aug 28, 2025

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task

Task response: keep a clear, strong view from start to end. Add more proof or example on why new items help or hurt users.

coherence

Coherence and cohesion: use clear topic sentences and simple links to show how ideas go from one to next. Short sentences help.

lexical

Examples: add more real cases besides phones, like cars or drugs, to show how novelty works in life.

structure

Structure: have a short intro, three main ideas, and a conclusion that repeats your view.

content

Clear view on the topic

structure

Intro and conclusion are present

coherence

Ideas are easy to follow with good links

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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12
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

284 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In the advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

In many countries, most shops and products become identical. Some people think it is a positive development, while others believe it is a negative development. Discuss both views and give your own opinion.

"In the future, more people will choose to go on holiday in their own country and not travel abroad on holiday. Do you agree or disagree?" Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Your friend is thinking about learning to drive and would like some advice. Write a letter to your friend. In your letter • say why a driving licence is advantageous • recommend a driving school • give any extra guidance/tips

Employers sometimes ask people applying for jobs for personal information such as their hobbies and interests, and whether they are married or single. Some people say that this information may be relevant and useful. Others disagree. Discuss both views and give your opinion.