Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Thriving companies around the world employ advertising to attract a growing number of customers to their enterprises. I believe that ads are neither inherently good nor bad; they are a double-edged sword with both significant benefits and drawbacks for society, which I will elaborate on in the following paragraphs,

along with

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a concluding statement.

To begin

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with, large industries primarily promote their products through television advertisements, billboards, and social media platforms. Advertisements can be effective through commercials featuring celebrities, an approach widely adopted by corporations to endorse their products and build an image of prestige and opulence.

For example

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, the renowned singer Rihanna appeared in a perfume commercial that portrayed the fragrance as a symbol of luxury;

consequently

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, consumers were incentivised to spend more in order to imitate the scents associated with celebrities.

Moreover

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, advertising often implies that happiness and satisfaction come from acquiring and possessing material goods, prompting individuals to purchase items they do not require. For illustrations, corporations

such

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as Apple and Samsung release new models annually with small updates that highlight improvements in camera quality, processing speed, and colour options.

Such

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advertising cultivates a strong social aspiration to acquire the latest technology to stay up to date and pursue social status.

Nevertheless

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, it is worth noting that some advertisements effectively convey positive awareness to the community.

For instance

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, a television commercial, produced by Hamdard, emphasised the importance of caring for the underprivileged. These commercials serve as an example of socially responsible messaging

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simultaneously supporting product promotion.

To conclude

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, the adverts are a great way to showcase products in order to elevate their sales, which can be achieved through the involvement of celebrities or by establishing emotional connections with customers. On one hand, advertising informs consumers, stimulates economic growth, creates employment opportunities, and can promote significant social messages.

On the other hand

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, it may foster excessive consumerism, manipulate emotions, and sometimes spread misleading information, which could potentially harm consumers.