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Writing Samples
Band 6.5

Some people belive that advertising has a strong effect on a person's decision-making process. Other people believe that it has little or no real impact. Discuss both views and give your own opinion.

In today’s consumer-driven world, advertisements are everywhere, from billboards to social media.
While
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 some
people
Use synonyms
 believe that advertising strongly influences a person’s purchasing decisions, others argue that it has little or no effect. In my opinion, I agree with the first view, and
this
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 essay will discuss both perspectives. Body Paragraph 1:
To begin
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 with, we live in an educated society where
people
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 carefully consider what they really need before making a purchase.
For example
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, the younger generation knows that when a cosmetic brand features a well-known celebrity to boost sales, the celebrity does not actually use the product because they are paid to advertise it.
Thus
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, many individuals are not persuaded by
such
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 advertising. Body Paragraph 2:
However
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, advertising can
also
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 manipulate
people
Use synonyms
 into buying unnecessary items. It creates artificial desires and suggests that without certain products, a person’s lifestyle is outdated or old-fashioned.
For instance
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, a person may already own an iPhone that meets their daily needs efficiently, but when a new model is released, advertisements claim it is more advanced, even though most features remain unchanged.
As a result
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, individuals feel compelled to purchase the latest model, which is a complete waste of money.
Consequently
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, advertising has a negative impact on
people
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’s decisions. Conclusion:
To conclude
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, it is undeniable that many
people
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 purchase impulsive products
due to
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 advertising.
However
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, there are still many individuals who do not trust advertisements, highlighting that the effect varies depending on the consumer.

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structure
Avoid labeling the parts as 'Body Paragraph 1' and keep a natural flow.
language
Use simple linking words to show contrast and flow, like 'but', 'however', and 'also'.
content
Give each point with a clear reason and a supporting example so the idea is easy to see.
content
Make the link between the example and the point very clear; explain why the example proves the idea.
content
The essay shows a clear view on the topic.
content
The examples fit the idea of the claim.
structure
The essay ends with a short conclusion that restates the view.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • consumer awareness
  • targeted marketing
  • emotional appeal
  • impulsive purchases
  • pervasive
  • brand loyalty
  • perceived needs
  • discerning consumer
  • information overload
  • ad fatigue
  • skepticism
  • persuasive elements
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