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Writing Samples
Band 5

Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

In the modern consumer-driven world, advertising has become an integral part of daily life.
While
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 some
people
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 argue that
adverts
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 often influence
people
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 to buy
products
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 that are not required, others claim that they provide more information about
products
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 , which helps us to stay more productive. In my opinion, I agree with the latter view, because it facilitates consumers to make informed decisions about the
choices
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 of
products
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 and services.
This
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 essay will explain both views and my opinion in detail. On the one hand, proponents argue that commercials often encourage excessive consumption.
This
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 is because
,
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apply
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 they promote their
products
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 using various marketing strategies to target their potential customers in order to sell their
products
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. Consumers are highly influenced by
such
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adverts
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, which motivates them to purchase because it gives them a sense of satisfaction.
For example
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, a recent investigation on marketing promotions revealed that an average of 60% of customers prefer purchasing items if they are advertised by celebrities or influencers.
Furthermore
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, some
people
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 consider
such
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 behaviour as a societal pressure , as they often associate corporate brands with status-based consumption.
Therefore
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, they believe that constantly buying things
are
Correct subject-verb agreement
is
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 socially acceptable.
On the other hand
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, advocates claim that
such
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adverts
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 facilitate informed decision-making.
In other words
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, we are living in the world of consumerism where
people
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 have access to
number
Correct article usage
a number
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 of
products
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 and services, thereby
people
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 have enormous options to compare
choices
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.
In addition
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, a growing marketing competition
also
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 encourages companies to develop new
products
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 with improved quality.
Therefore
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,
such
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 options drive consumers to compare the
choices
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 available in the market before purchasing them.
For instance
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, even though there are a lot of television models currently available in the market, at least 60% of the population prefer buying Sony or Samsung TVs because they manufacture items with high quality standards.
Hence
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, branding has significantly improved the decision-making skills of the public.
To sum up
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,
although
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 critics argue that advertising encourages
people
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 to buy unwanted
products
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,
it is clear that
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such
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 promotions
also
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 motivate them to make informed decisions on the available
choices
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. After the thorough analysis,
it is clear that
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adverts
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has
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have
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 enhanced customer preferences by evaluating the number of items
availabe
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available
 in the market,
while
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 preventing them
falling
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from falling
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 for false alarms.

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structure
State your view clearly in the first line and in the last line.
structure
Keep ideas in good order. Use one idea per paragraph.
content
Give two strong examples for each idea to show you know the topic.
language
Check small grammar and word form to be exact.
content
The essay shows both sides and a clear view.
content
There are some good examples used.
Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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