In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

this

Linking Words

consumer-driven world, advertising companies often promote that there is something new with their

products

Use synonyms

This

Linking Words

due to

Linking Words

the fact that they have to attract their potential targets in order to maximise their profits, and

this

Linking Words

must be seen as a negative development because

such

Linking Words

behaviour promotes excessive consumption

Punctuation problem

apply

show examples

and creates false assumptions among people.

To begin

Linking Words

with, business follows different kinds of marketing strategies to attract consumers to make profits.

This

Linking Words

is mainly because the market is highly competitive,and in order to stand out among customers, they have to promote their

products

Use synonyms

Punctuation problem

apply

show examples

and services using competitive measures. Even though the product functionality is not changed, but endorsed with minor body

modification

Punctuation problem

modification,

show examples

makes

Wrong verb form

making

show examples

it appeal to customers.

Hence

Linking Words

, they utilise

this

Linking Words

trend as a key strategy for selling

products

Use synonyms

with false information.

For example

Linking Words

, many beauty

products

Use synonyms

in the market just promote their non-selling items by changing their package design and reintroducing them to increase sales. From my perspective,

such

Linking Words

a trend accelerates towards negative developments, as it encourages excessive consumption

Punctuation problem

apply

show examples

and creates false expectations.

In other words

Linking Words

such

Linking Words

behaviour allows people to constantly purchase new

products

Use synonyms

, as they intend that new items will have new functionality.

However

Linking Words

, when they recognise the false selling strategies, they will have a negative opinion

Change preposition

show examples

the brand, which deters them from purchasing in the future.

For instance

Linking Words

, a recent marketing study revealed that they use

such

Linking Words

false promotions just to resell items on stock. In conclusion, business always promote their

products

Use synonyms

, saying

its

Use the right word

it's

show examples

new in some way , in order to attract consumers.

However

Linking Words

this

Linking Words

trend gravitates towards negative growth because

such

Linking Words

strategies often cause

over consumption

Use the right word

overconsumption

show examples

Punctuation problem

apply

show examples

and develop a negative brand image.

jeeanay

Jan 4, 2026

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task

Give a clear, direct answer at the start and stay with it throughout. Add one or two strong points that link to the question.

structure

Use short, plain sentences. Put each idea in its own line or break into small sections. Check the flow of ideas with basic link words.

grammar

Check grammar. Avoid long, run-on lines. Use simple, safe forms and correct punctuation.

opinion

The writer shows a clear view on the topic.

cohesion

Some linking words help to show the order of ideas.

examples

There are examples given from the market.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

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9
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
9
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 4.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 4.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

283 words

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Topic Vocabulary:

Innovation
Consumer psychology
Planned obsolescence
Cutting-edge
Disposable culture
Product lifecycle
Market saturation
Consumerism
Brand loyalty
Advertising gimmicks
Product enhancements
Obsolescence

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Some people think that robots are very important to humans' future development, but others think that they are dangerous and have negative effects on society. Discuss both views and give your opinion.

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