Some people believe that advertising is extremely successful at persuading people to buy things. Others argue that advertising has become so common that people no longer pay attention to it. To what extent do you agree or disagree?

Advertising has become an inseparable part of modern life, appearing across digital platforms, public spaces and traditional media.

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some people claim that advertising is still extremely effective in encouraging consumption, others believe that constant exposure has caused

consumers

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to ignore it. I partly agree with both views, as advertising remains persuasive under certain conditions, yet loses its impact when it becomes excessive and intrusive. On the one hand, advertising can be highly successful when it is personalised and well-targeted.With the development of data-driven technology, online platforms are able to analyse users’ browsing history and purchasing behaviour, allowing advertisers to deliver tailored messages to potential customers.

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, after searching for running shoes on e-commerce websites, users are often shown advertisements for sports brands offering limited-time discounts.

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advertisements are perceived as relevant and timely, which significantly increases the likelihood of impulse purchases. In

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sense, advertising does not merely inform

consumers

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but actively shapes their buying decisions.

On the other hand

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, advertising often becomes ineffective when people are exposed to it too frequently. In urban environments,

consumers

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are surrounded by billboards, pop-up advertisements and repetitive commercials, which can lead to advertising fatigue.

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, television viewers may skip commercials automatically,

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internet users increasingly rely on ad-blocking software to avoid interruptions. Over time,

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overexposure can even create negative attitudes towards advertised products, as

consumers

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associate them with annoyance rather than value.

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, the persuasive power of advertising is weakened rather than strengthened. In conclusion, advertising is neither universally effective nor entirely ignored.Its success largely depends on how it is delivered and whether it aligns with

consumers

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’ interests.

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targeted advertising can strongly influence purchasing behaviour, excessive and repetitive advertising tends to be overlooked.

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, the effectiveness of advertising should be viewed as conditional rather than absolute.