IELTS Writing Correction Service
Writing Samples
Band 6.5

Should marketing in companies which produce consumer goods, like food and clothing, place emphasis on the reputation of the company or short-term strategies like the discounts and special offers? Why?

Companies
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 that produce consumer goods
such
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 as food and clothing must decide how to promote their
products
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 effectively. Some
people
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 believe that
companies
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 should focus on building a strong
reputation
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,
while
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 others think short-term strategies
such
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 as
discounts
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 and special offers are more important. In my opinion,
although
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discounts
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 can attract
customers
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 quickly,
companies
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 should place greater emphasis on building a strong
reputation
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.
First,
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a good
reputation
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 helps
companies
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 gain long-term
trust
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 from
customers
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. When
people
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 believe that a brand offers high-quality and reliable
products
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, they are more likely to buy from that company again.
For example
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, many well-known clothing and food brands maintain loyal
customers
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 because
people
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trust
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 the quality and safety of their
products
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.
This
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trust
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 helps
companies
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 achieve long-term success.
Second,
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reputation
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 can create a strong brand image.
Companies
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 that focus on product quality, good customer service, and honesty in marketing can stand out in a competitive market.
As a result
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,
customers
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 may choose their
products
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 even if the prices are slightly higher than others.
However
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, short-term strategies
such
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 as
discounts
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 and special promotions
also
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 have some benefits. These strategies can attract new
customers
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 and increase sales in a short period of time.
For instance
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, supermarkets often offer
discounts
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 to encourage
people
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 to try new
products
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 or buy more items. Despite these advantages, relying too much on
discounts
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 may reduce the perceived value of a product and may not create customer loyalty.
People
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 might only buy the product when the price is reduced. In conclusion,
while
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 short-term promotions can increase sales quickly,
companies
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 should mainly focus on building a strong
reputation
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 because it helps create
trust
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, loyalty, and long-term success.

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task response
For task response, add one more clear reason for why name and trust matter more than low price.
task response
For task response, give a more real example with a company or a clear case.
coherence and cohesion
For coherence and cohesion, use linking words with more care, so each idea grows step by step.
coherence and cohesion
For coherence and cohesion, make the last part of each body paragraph link back to your main view more clearly.
task response
You answer both sides and give a clear opinion from the start.
coherence and cohesion
Your ideas are easy to follow, with a clear opening, body, and ending.
coherence and cohesion
Each main paragraph has one central idea and stays on it.
Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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