The bar chart compares the proportions of people using six social media
platforms
in 2020 and 2025.
Use synonyms
Overall
, YouTube remained the most widely used platform in both years and experienced Linking Words
further
growth. Linking Words
In contrast
, Linking Words
Facebook
saw a notable decline in popularity. Meanwhile, Instagram and TikTok recorded substantial increases, indicating a shift toward more visually oriented Use synonyms
platforms
.
In 2020, YouTube had the highest usage at 73%, followed by Use synonyms
Facebook
at 68%. Use synonyms
However
, by 2025, YouTube usage had risen to 81%, consolidating its leading position, Linking Words
while
Linking Words
Facebook
dropped significantly to 55%. Instagram showed a strong upward trend, climbing from 42% to 58%, overtaking Use synonyms
Facebook
to become the second most popular platform in 2025.
TikTok experienced the most dramatic growth, more than doubling from 18% in 2020 to 47% in 2025, reflecting its rapid global expansion. Use synonyms
By contrast
, Twitter/X declined slightly from 25% to 22%, suggesting a modest loss of user interest.
LinkedIn, Linking Words
although
less popular Linking Words
overall
, increased steadily from 15% to 21%. Linking Words
This
indicates gradual growth in professional networking usage.
In summary, Linking Words
while
traditional Linking Words
platforms
like Use synonyms
Facebook
and Twitter/X declined or stagnated, newer and video-focused Use synonyms
platforms
, particularly TikTok and Instagram, gained significant traction.Use synonyms