Some people say that companies who sponsor big games can gain a lot; other people believe that it has disadvantages for them. Discuss both sides and give your opinion.

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Some people argue that organisations
who
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that
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promote huge games
,
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apply
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acquire a
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lot
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lot,
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while
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some
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others
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say that it comes with a
lot
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of
con's
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cons
for the company. In
this
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essay, we will understand both
the perspective's
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perspectives
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and see why
i
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I
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believe that co-orporations have a
lot
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to gain from promoting games. On one hand, it is a brilliant way of marketing the brand to a set of people who are going to be present at the venue. The company didn't have to go to the consumer
but
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, but
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the consumer came to the brand.
Additionally
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, the organisation can capture the attention of
huge
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a huge
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amount
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of people in a very short duration, which
otherwise
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would have been very difficult for the brand to
acheive
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achieve
.
For example
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, A car manufacturer in India was able to boost
it's
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its
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sales because of an
add
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ad
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campaign that they were running during the World
cup
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Cup
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finals
this
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year.
Although
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,
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apply
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spending
massive
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a massive
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amount
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of budget on sponsoring games is
also
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not a very bright idea from a
companies
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company's
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point of view. Especially, when there is so much
uncertainity
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uncertainty
on the results of the promotion event by the company.
Moreover
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, businesses are spending a significant
amount
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of their funding on promotional events
instead
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of
them
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apply
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investing it in developing the product first.
For instance
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, Tesla
spend
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spends
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a significant
amount
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of budget on events trying to attract customers.
However
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, customers were not at all satisfied with the product
and
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, and
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hence
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Tesla had to face a
lot
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of bad publicity for their products.
To conclude
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, I strongly believe that if organisations plan properly and with proper consideration of their
priorites
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priorities
, companies can get a major profit out of
this
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kind of
sponsership programes
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sponsorship programmes
.
However
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, if they are blindly using their funds to do publicity
events
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events,
show examples
then
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it can
also
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bring some unwanted results for the establishment.

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task response
Answer both sides in a more equal way. Your view is clear, but the two sides need the same level of detail.
task response
Add one more clear idea or example for each side to make your points stronger.
coherence and cohesion
Keep your main idea very clear in each body paragraph. Start with one clear point, then explain it, then give an example.
coherence and cohesion
Use linking words with care. Some words like 'Although' at the start of a new main paragraph are not the best choice here.
task response
Check that each example is specific and well explained. The Tesla example does not fully show sports sponsorship.
task response
Avoid repeating the same idea about money and promotion. Try to add a different point, like risk to brand image.
task response
You discuss both views and give your own opinion clearly in the end.
coherence and cohesion
Your essay has a clear start, two body paragraphs, and a conclusion.
coherence and cohesion
Most ideas are easy to follow, and the order of points is logical.
task response
You use examples to support your ideas, which helps your answer.
Topic Vocabulary:
  • brand exposure
  • viewership
  • prime opportunity
  • corporate sponsorship
  • foster
  • positive association
  • consumer perception
  • brand loyalty
  • financial cost
  • return on investment
  • profitable
  • financial burden
  • negative association
  • controversy
  • doping scandals
  • lucrative marketing move
  • upfront costs
  • potential risks
  • consumer loyalty
  • financial resources
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