The pie chart provides information about the proportions of advertising expenditure by six media types in India during 2012.
Overall
, these percentages exhibited different shares across the given categories; some, Linking Words
such
as TV, recorded the highest figure, Linking Words
whereas
others, like outdoor, registered the lowest share. Linking Words
However
, each proportion of media type varied significantly among them.
As the chart illustrates, starting with the top two, ads by TV represented the largest segment, which stood at forty-three per Linking Words
cent
, making it the most popular means of advertising in India. Use synonyms
This
is followed by print expenditure, which accounted for thirty-six per Linking Words
cent
.
Use synonyms
In contrast
, among the remaining means, the digital segment is one of the lowest shares in advertising, consisting of at most six per Linking Words
cent
, taking into account that radio costs did not exceed seven per Use synonyms
cent
. The outdoor group is classified as a lower cost than digital advertising, which reached five per Use synonyms
cent
in 2012, Use synonyms
while
Cinema represented the least at one per Linking Words
cent
.Use synonyms