The chart illustrates the amount of money spent on five different advertising sources in Germany between 1980 and 2010.
Overall
, advertising expenditure experienced a downward trend in four media types, namely radio, magazines, newspapers, and TV, Linking Words
whereas
the figure for the Internet increased dramatically.
In more detail, the figures for radio and magazines experienced a decline from 15% to well under 5% over the 30-year period. Meanwhile, spending on newspapers increased to 45% from almost 37%. One particular note is that the figure for the Internet reached its peak of 43% after starting from 3% between 2000 and 2010.Linking Words