Introduction
It is often argued that commercials for toys, sweets and games should be forbidden on any channel or app that youngsters watch.
While
I accept that parents Linking Words
also
carry responsibility, I largely agree that adverts designed for under-twelves, though not every advert a child might see, should be banned because young minds cannot resist professional persuasion, and the buying habits formed early Linking Words
last
a lifetime.Linking Words
Body paragraph 1
Admittedly,
such
a ban carries a cost. Advertising pays for the cartoons and free apps that families enjoy, so removing it pushes those services behind a paywall. In Kuwait, Linking Words
for instance
, a popular children's channel lost a third of its income after a voluntary code on sweets adverts in 2022, and it replaced two local programmes with cheaper imports. Closely linked to Linking Words
this
is the view that a firm "no" at the supermarket teaches more than any law. Yet broadcasters can sell adult-targeted slots Linking Words
instead
, and no parent watches every screen.Linking Words
Body paragraph 2
Nevertheless
, the case for protection is far stronger. The most important reason is that a six-year-old lacks the tools to judge a sales message. A Moroccan survey of primary pupils in 2023, Linking Words
for example
, found that heavy viewers of cartoon channels asked for branded cereal three times more often than classmates, and that craving became a daily sugary breakfast, which shaped their diet. Linking Words
Moreover
, the rule can work online Linking Words
as well as
on television. Britain required video platforms in 2021 to switch off targeted adverts on accounts registered as under twelve, and complaints from parents fell by half within a year. In my view, Linking Words
therefore
, lost revenue is a small price for healthier children.Linking Words
Conclusion
In conclusion, commercials aimed at the young exploit minds that cannot yet defend themselves. On balance, a targeted ban is justified, and parental guidance should complement rather than replace it.