Shopping is becoming more and more popular as a leisure activity. However, some people feel that this has both positive and negative effects. Why is shopping popular? What effects does its increase in popularity have on individuals and on society?
Nowadays, people tend to spend plethora of time in shopping malls and on e-commerce websites. This is developing shopping into a hobby rather than an activity to fulfill their needs. This essay is going to examine the reasons for purchasing becoming voguish and its effect on people. The main causes of shopping being so much in demand are the advertisements and discount offers. First and foremost, companies like to be at the top of the market and make profit, to attract customers they use various marketing techniques to promote their brand and products, mostly through pleasing advertisements which always have an ambition of luring people to buy their products even if they do not require it. To top that, the companies use discounts and cashback offers to further take the money of the everyday. For instance, big companies have tie-up with banks and vendors, these affiliation helps the companies to give no cash Emi’s or cash back offers like on paytm or other online wallets, who record the pattern of a person’s shopping and give them offers accordingly. By reading the runes, people are becoming shopaholics, which is creating an enormous amount of job opportunities. In other words, the increase in demand shopping has parallelly increased the number of sales, which leads to opening of a tremendous amount of new factories a people to operate them. On the flip side of the coin, this has also taken people to take loans and EMI’s, creating a lot of burden of debt. Therefore, people cannot save money if incase of emergencies. To conclude, I reckon that Companies are taking people’s hard earned money by using smart strategies. People are getting addicted to shopping and should put some control in their purchasing habits.