Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

Advertising is a form of communication that brings the value offerings of the businesses to the end consumers of the products & services.
Although
some schools of thought contest that advertising creates false needs in the mind of the consumers and tricks them into buying unnecessary consumables, it can be said that advertising is educative and useful. Advertising educates consumers by introducing them to new products that are launched in the market. It
also
promotes discounts and offers that help consumers bag the best deals and save money. Advertising is not only limited to products and
services but
Accept comma addition
services, but
is
also
a tool employed by organizations like governments & non-profit organizations to promote information & agendas of public interest and social and environmental benefit.
For example
the ministry of health uses in-cinema advertising to communicate that smoking is injurious to health and people must avoid smoking in public places.
This
sort of social advertising helps make life
better not
Accept comma addition
better, not
just for
individuals but
Accept comma addition
individuals, but
also
for the society as a whole. The nature of advertising has drastically changed with the advent of social media &digital marketing tools available to businesses. It is now possible to target ads to people based on interest and location and
hence
only relevant ads are shown to consumers based on their need, purchase intent and history as well as based on their browsing habits.
Thus only
Accept comma addition
Thus, only
relevant content is promoted and consumers can buy exactly what they need by comparing across retailers or websites.
This
way they do not purchase irrationally or haphazardly.
Infact
Suggestion
In fact
ads are
also
made and promoted based on life events of particular consumer segments
such
that they can recall and buy what the need at the right time of their lives. Many insurance
companies
Accept comma addition
companies, thus
thus
theme their ads about buying policies based on
birth
Suggestion
the birth
of a child or for
medical
Suggestion
medication
safety. Advertising can
thus
be considered as a powerful and relevant tool and medium of communication rather than a misleading and compelling gimmick pushing consumers to buy what they don’t need.
Submitted by rao.neha92 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
What to do next:
Look at other essays: