Today, the high sales of popular consumer goods reflex the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree?

It is argued by some people that the surge in the sales of some common goods is due to the effects of
advertisement
and not
as a result
of societal needs. I agree with
this
view because
advertisement
creatse
make or cause to be or to become
creates
create
artificial needs and it encourages the purchase of items which may not be necessary due to the impression of
success
and glamour associated with them, One major effect of
advertisement
is that it
create
Suggestion
creates
artificial needs.
In other words
, it makes it difficult for people to distinguish between their wants and their needs.
Thus
, people are manipulated to purchase certain goods which are not essential and forgo more important items.
For example
, children may pester their parents to buy certain toys that
are regularly advertised
Suggestion
regularly advertise
on the television even when there are pressing needs.
As a result
, people often buy consumer goods that they do not really need.
Furthermore
,
advertisement
impress
Suggestion
impresses
success
and glamour on some goods which makes people to buy them. In an effort to increase the sales of
some
one or some or every or all without specification
any
goods, famous individuals are
use
Suggestion
used
to advertise these items so that people will associate their
success
to those products or link some goods to affluence and power.
This
is often used in the promotion of products
such
as
wears
Suggestion
worn
with their accessories and electronic devices.
For instance
, there have been a surge in sales of Apple phones to youths in Nigeria due to the fact that its advertisements link the products with successful individuals. If these goods are not glamourised through advertisements, many people would not have purchased them. In conclusion, I agree that advertisements have increased the sales of some consumer products which are not necessary.
This
occurs because advertisements create artificial needs and it links some non-essential products to
success
and glamour.
Submitted by Kenny on

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Topic Vocabulary:
  • Consumer goods
  • Advertising
  • Perceived needs
  • Manipulation
  • Bandwagon effect
  • Cultural norms
  • Overconsumption
  • Consumer awareness
  • Societal values
  • Public demand
  • Persuasive power
  • Status symbol
  • Economic impact
  • Sustainable demands
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