When international media (including movies, fashion shows, advertisements and other TV programmes) convey the same messages to the global audience, people argue that the expansion of international media has negative impacts on cultural diversity. What is your opinion?

As international media companies expand across the world, the growing popularity and uniformity of some media programmes (

such

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as TV shows, movies, fashion shows) is causing worldwide concern. Many people have strong views toward

this

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trend. In my opinion, international media

is closely linked

Suggestion

are closely linked

to cultural globalisation and cultural homogeneity. The dominance of international media is a sign of Western cultural imperialism and has the potential to thwart cultural

diversity

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. It is not a secret that

international media

Suggestion

the international media

is owned and operated by a handful of giant corporations,

such

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as Time Warner. They control large sectors of the media market and place national media companies at risk. The contraction in the number of media owners will cause a proportional reduction in the variety of programmes broadcasted.

For example

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, painting, music and movies accessible in the media have a small number of genres, imposing restraints on one's knowledge of artworks of different cultural backgrounds.

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to seizing control over those creative industries, global entertainment companies affect cultural

diversity

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by reshaping the perceptions, beliefs and norms of ordinary citizens in different countries. Most of the cultural values and ideals promoted by the leading mainstream media are of American origin. American

culture values

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culture, values

individuality, maximisation of one's benefits and material wealth, rather than communal

life

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and family solidarity, the values and norms previously treasured in many Asian countries. Unfortunately, many Asian people now imitate American people, causing the alteration of their perceptions of family.

This

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radical change can be attributed to those movies and TV programmes that portray the success of American individuals or corporations. The loss of media

diversity

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is

also

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responsible for people's narrow sense of ways of

life

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. The ruling class of many countries speaks English, favours Western food, wears Western-style jackets and even prefers Western weddings. Young people are captivated by American basketball and some even daubing the names of NBA stars on their school

sweatsuits

cotton knit pullover with long sleeves worn during athletic activity

sweatshirts

. All these transformations in

life

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are the result of the audience's exposure to Hollywood movies, TV shows and sports reports. The loss of media

diversity

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will lead to degradation of culture and to a minimisation of cultural

diversity

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. It is a worrying trend, as people need cultural

diversity

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to preserve and pass on their valuable heritage to future generations, including lifestyle. As shown above, international media, controlled by a handful of transnational media corporations, is exporting Western culture worldwide and putting many indigenous cultures at the risk of extinction. The uniformity of media programmes has led to that of artworks, norms and ways of

life

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wherever international media goes.