Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which view point do you agree with?

In a literal sense, advertising is an art of showcasing a

product

to its future consumers. When a company or a person advertise a

product

he is conveying how the

product

would benefit the

consumer

with its unique and best features. Since the inception of

consumer

markets merchants

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markets, merchants

have been using advertising and marketing to sell their

product

and increase their reach to maximum consumers. I am in absolute discord with the statement that advertising insists people to buy things they do not need. In my view, advertising is a key tool in the market mechanism and can benefit customers and ultimately merchants in several ways like spreading awareness, increasing

competition

, discourage monopoly and help the overall economy. Advertising has helped and is continuing to help spread the

right

information and makes a

consumer

cognizant of what is available in the market. It helps drive the

competition

upwards benefitting the end customer by getting varied options to choose.

For example

, when ‘Colgate’ came

in

Suggestion

on

the market as the

first

toothpaste, consumers did not have any other option other than Colgate until other companies like ‘Close-up’ started advertising their

product

.

This

resulted in a boost in the

competition which

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competition, which

ultimately slashed the prices of the

product

.

Thus

, Advertising plays a very important role in engaging the end customer

such

that the buyer gets the best worth of what he is spending. While a

consumer

is the end target and

beneficiary of

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beneficiary, of

any

product

produced by a merchant, a

consumer

is

also

the best judge of the decisions he takes in terms of what he wants to buy. In my opinion, it is inappropriate to blame the advertising for an increased

consumer

spending. To curb the unnecessary spending both people and government have to work collectively. People need to be wary of their spending and pay heed to their finances by managing them smartly. A government can play its part in authorising and monitoring the

right

contents to be published to the public.

Hence

,

right

and smart advertising can help a nation and its population in great ways by exploiting the benefits of advertising. To draw the conclusion, barring a few disadvantages Advertising can be used as a tool to enhance the growth of an economy by increasing the spending, bringing the

right

products to the

consumer

,

boosting

get the better of

besting

the

competition

. Even Government can use smart adverts to make people aware of managing their finances and increase financial literacy. All in all, I would recommend healthier advertising to benefit the

consumer

, merchant and ultimately the world economy.