Starbucks is one of the American
brands that were founded in the year of 1971. In the current day
, it is observed that the
chain of America is operating its
through approximately 30,000 locations all over the global world. Within the
offerings the
brand representing the
wave in the
industry, it can be noted that
is holding its distinguished place among the others based on their services brand
products.
The outlets of Starbucks are offering different items in front of their customers (Nair & Weber, 2017). At the time of servicing the services, the
is looking after the safety and health concerns of their customers. Within the outlets of the
, they are serving hot and cold drinks, whole bean
, micro-ground instant
, and espresso.
, the café latte, full-leaf is and baked goods are served by Starbucks.
In terms of operating their
performances, the
is targeting the men and women who belong to the age group of 25 to 44 and the young adults and age group of 18-24 are
to the
target group of Starbucks. According to the reports, it is observed that the market position of the
America is very high and that helps them in the development of the earnings revenue in recent years (Shirdastian, Laroche & Richard, 2017).
2. Digital Marketing Strategy of Starbucks
Starbucks is including various digital marketing strategies within their
operations. In that
, it is observed that in many cases the digital marketing strategies that are linked
the
performances are serving extra stardom to the
. The social media platforms that they are using in their
area particular geographical region of indefinite boundary (usually serving some special purpose or distinguished by its people or culture or geography)
as Facebook, Instagram, Twitter and YouTube (Berman, 2016). The digital marketing strategy of the
is discussed
:
.
:
The
its website within their
operations. Through the involvement of the
website, they are trying to collect ideas and feedback from their customers in terms of their services. Starbucks is trying to collect all the comments of their customers and through
analyzingconsider in detail and subject to an analysis in order to discover essential features or meaning
those contents; they are trying to introduce those ideas in the improvement of their services (Rossing, Johansen & Pearson, 2016).
Wi-Fi Services:
Starbucks is taking its
position to the
step by implementing the Wi-Fi services for its customers. In
, the
is trying to expand its
by offering its online services to its customers.
My Starbucks App:
In the current years, Starbucks is adding a new platform in their
operation
the mobile application, thereby helps them in increasing the purchase of the customers. Not only that, but the mobile application is
allowing the
lovers to place their orders in the outlets of the
(Sharma, Ahuja & Alavi, 2018).
3. Reasons for Unsuccessful Marketing Strategies of Starbucks
Through the observation of the digital marketing strategy of Starbucks, it can be added that various reasons are serving failure to the marketing of the
.
, the feedback
of the customers within the
website is
serving negative effects to the other customers in many cases.
, the free Wi-Fi services of the
are
serving hindrance in the customer services and for
customer cannot place their orders within
(Taecharungroj, 2017). In case of the orders through mobile apps, the outlets of the
are not being able to
all the requirements of their potential customers and that serves failure to their digital marketing.
4. Identifying Competitor Brand
Within the
of the Australian
market, the
is serving the tough competition to Starbucks.
, the
is very successful in terms of spreading their digital marketing
within the existing
market and within their customers.
respect to the digital marketing
,
is including their promotion of the
item within the different social media platforms.
, the promotion
within the social media platforms is serving attention to the customers with respect to the
products of the
.
, the
has its huge digital marketing channels and they work with the google box that can help to understand the choice of their customers with an instant time. With the clear observation of the digital marketing strategy of both the two companies Starbucks and
, it can be mentioned that the digital marketing of the
is successful when they are
including the promotion by television and that
attracts more customers (BoBo, 2017).
,
is
looking after the interest of their customers with the instant
through google box and that puts them one-step forward from Starbucks.