There is an increasing trend around the world to have a small family rather than a large family. What are the advantages and disadvantages of having a small family rather than a large one.

Starbucks is one of the American

coffee

brands that were founded in the year of 1971. In the current day

context

, it is observed that the

coffee

chain of America is operating its

coffee

business

through approximately 30,000 locations all over the global world. Within the

business

offerings the

coffee

brand representing the

second

wave in the

coffee

industry, it can be noted that

this

company

is holding its distinguished place among the others based on their services brand

coffee

products. The outlets of Starbucks are offering different items in front of their customers (Nair & Weber, 2017). At the time of servicing the services, the

company

is looking after the safety and health concerns of their customers. Within the outlets of the

company

, they are serving hot and cold drinks, whole bean

coffee

, micro-ground instant

coffee

, and espresso.

Furthermore

, the café latte, full-leaf is and baked goods are served by Starbucks. In terms of operating their

business

performances, the

company

is targeting the men and women who belong to the age group of 25 to 44 and the young adults and age group of 18-24 are

belonged

Suggestion

belong

to the

second

target group of Starbucks. According to the reports, it is observed that the market position of the

coffee

company

of

Suggestion

in

America is very high and that helps them in the development of the earnings revenue in recent years (Shirdastian, Laroche & Richard, 2017). 2. Digital Marketing Strategy of Starbucks Starbucks is including various digital marketing strategies within their

business

operations. In that

context

, it is observed that in many cases the digital marketing strategies that are linked

with

Suggestion

to

the

company

performances are serving extra stardom to the

company

. The social media platforms that they are using in their

business

are

a particular geographical region of indefinite boundary (usually serving some special purpose or distinguished by its people or culture or geography)

area

such

as Facebook, Instagram, Twitter and YouTube (Berman, 2016). The digital marketing strategy of the

company

is discussed

under

Suggestion

below

:

Mystarbucksidea

.

com

Suggestion

Com

: The

company

is involving

Suggestion

is involved

its website within their

business

operations. Through the involvement of the

company

website, they are trying to collect ideas and feedback from their customers in terms of their services. Starbucks is trying to collect all the comments of their customers and through

analyzing

consider in detail and subject to an analysis in order to discover essential features or meaning

analysing

those contents; they are trying to introduce those ideas in the improvement of their services (Rossing, Johansen & Pearson, 2016). Wi-Fi Services: Starbucks is taking its

business

position to the

next

step by implementing the Wi-Fi services for its customers. In

this

context

, the

company

is trying to expand its

business

by offering its online services to its customers. My Starbucks App: In the current years, Starbucks is adding a new platform in their

business

operation

that is

the mobile application, thereby helps them in increasing the purchase of the customers. Not only that, but the mobile application is

also

allowing the

coffee

lovers to place their orders in the outlets of the

company

(Sharma, Ahuja & Alavi, 2018). 3. Reasons for Unsuccessful Marketing Strategies of Starbucks Through the observation of the digital marketing strategy of Starbucks, it can be added that various reasons are serving failure to the marketing of the

company

.

Thus

, the feedback

process

of the customers within the

company

website is

also

serving negative effects to the other customers in many cases.

Therefore

, the free Wi-Fi services of the

company

are

also

serving hindrance in the customer services and for

this

customer cannot place their orders within

proper format

Suggestion

the proper format

(Taecharungroj, 2017). In case of the orders through mobile apps, the outlets of the

company

are not being able to

fulfill

put in effect

fulfil

all the requirements of their potential customers and that serves failure to their digital marketing. 4. Identifying Competitor Brand Within the

context

of the Australian

coffee

market, the

McCafe

is serving the tough competition to Starbucks.

Thus

, the

McCafe

is very successful in terms of spreading their digital marketing

process

within the existing

business

market and within their customers.

In

Suggestion

With

respect to the digital marketing

process

,

McCafe

is including their promotion of the

coffee

item within the different social media platforms.

Thus

, the promotion

process

within the social media platforms is serving attention to the customers with respect to the

coffee

products of the

company

.

In addition

, the

company

also

has its huge digital marketing channels and they work with the google box that can help to understand the choice of their customers with an instant time. With the clear observation of the digital marketing strategy of both the two companies Starbucks and

McCafe

, it can be mentioned that the digital marketing of the

McCafe

is successful when they are

also

including the promotion by television and that

also

attracts more customers (BoBo, 2017).

Moreover

,

McCafe

is

also

looking after the interest of their customers with the instant

process

through google box and that puts them one-step forward from Starbucks.