There is an increasing trend around the world to have a small family rather than a large family. What are the advantages and disadvantages of having a small family rather than a large one.
Starbucks is one of the American
coffee
brands that were founded in the year of 1971. In the current day context
, it is observed that the coffee
chain of America is operating its coffee
business
through approximately 30,000 locations all over the global world. Within the business
offerings the coffee
brand representing the second
wave in the coffee
industry, it can be noted that this
company
is holding its distinguished place among the others based on their services brand coffee
products.
The outlets of Starbucks are offering different items in front of their customers (Nair & Weber, 2017). At the time of servicing the services, the company
is looking after the safety and health concerns of their customers. Within the outlets of the company
, they are serving hot and cold drinks, whole bean coffee
, micro-ground instant coffee
, and espresso. Furthermore
, the café latte, full-leaf is and baked goods are served by Starbucks.
In terms of operating their business
performances, the company
is targeting the men and women who belong to the age group of 25 to 44 and the young adults and age group of 18-24 are belonged
to the Suggestion
belong
second
target group of Starbucks. According to the reports, it is observed that the market position of the coffee
company
of
America is very high and that helps them in the development of the earnings revenue in recent years (Shirdastian, Laroche & Richard, 2017).
2. Digital Marketing Strategy of Starbucks
Starbucks is including various digital marketing strategies within their Suggestion
in
business
operations. In that context
, it is observed that in many cases the digital marketing strategies that are linked with
the Suggestion
to
company
performances are serving extra stardom to the company
. The social media platforms that they are using in their business
are
a particular geographical region of indefinite boundary (usually serving some special purpose or distinguished by its people or culture or geography)
area
such
as Facebook, Instagram, Twitter and YouTube (Berman, 2016). The digital marketing strategy of the company
is discussed under
:
Suggestion
below
Mystarbucksidea
.com
:
The Suggestion
Com
company
is involving
its website within their Suggestion
is involved
business
operations. Through the involvement of the company
website, they are trying to collect ideas and feedback from their customers in terms of their services. Starbucks is trying to collect all the comments of their customers and through analyzing
those contents; they are trying to introduce those ideas in the improvement of their services (Rossing, Johansen & Pearson, 2016).
Wi-Fi Services:
Starbucks is taking its consider in detail and subject to an analysis in order to discover essential features or meaning
analysing
business
position to the next
step by implementing the Wi-Fi services for its customers. In this
context
, the company
is trying to expand its business
by offering its online services to its customers.
My Starbucks App:
In the current years, Starbucks is adding a new platform in their business
operation that is
the mobile application, thereby helps them in increasing the purchase of the customers. Not only that, but the mobile application is also
allowing the coffee
lovers to place their orders in the outlets of the company
(Sharma, Ahuja & Alavi, 2018).
3. Reasons for Unsuccessful Marketing Strategies of Starbucks
Through the observation of the digital marketing strategy of Starbucks, it can be added that various reasons are serving failure to the marketing of the company
. Thus
, the feedback process
of the customers within the company
website is also
serving negative effects to the other customers in many cases. Therefore
, the free Wi-Fi services of the company
are also
serving hindrance in the customer services and for this
customer cannot place their orders within proper format
(Taecharungroj, 2017). In case of the orders through mobile apps, the outlets of the Suggestion
the proper format
company
are not being able to fulfill
all the requirements of their potential customers and that serves failure to their digital marketing.
4. Identifying Competitor Brand
Within the put in effect
fulfil
context
of the Australian coffee
market, the McCafe
is serving the tough competition to Starbucks. Thus
, the McCafe
is very successful in terms of spreading their digital marketing process
within the existing business
market and within their customers. In
respect to the digital marketing Suggestion
With
process
, McCafe
is including their promotion of the coffee
item within the different social media platforms. Thus
, the promotion process
within the social media platforms is serving attention to the customers with respect to the coffee
products of the company
.
In addition
, the company
also
has its huge digital marketing channels and they work with the google box that can help to understand the choice of their customers with an instant time. With the clear observation of the digital marketing strategy of both the two companies Starbucks and McCafe
, it can be mentioned that the digital marketing of the McCafe
is successful when they are also
including the promotion by television and that also
attracts more customers (BoBo, 2017). Moreover
, McCafe
is also
looking after the interest of their customers with the instant process
through google box and that puts them one-step forward from Starbucks.Submitted by thao15101311 on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.