Making money has always been a primary objective of the entrepreneurs and
seldom they realize their social
responsibiliesthe social force that binds you to the courses of action demanded by that force
towards humanity. While I agree
the argument that earning money is important for any organization to stay alive in the competitive environment, there must be strong emphasis laid on the social aspects of their campaigns as well.
First
and foremost which I feel that brands, new or established, must improve is their connection with the consumer. If the
product
is good and there is a need in the market for
such
items, it would surely sell and make handsome
profits Suggestion
profits, however,
profits, however
however
, if the connection with each individual consumer has not been established effectively,
such
selling model may not sustain for long.
For instance
, if there is a competitor in the market offering the same quality
product
at a lower price, there is a high probability that the current customers move to the other companies overnight.
Such
situations are disasters for any business and can be easily avoided by taking simple measures
such
as loyalty programs, callback value, jingles that rhyme with daily life and most
the
company
thinks that someone should purchase their
product
or what problems can the
product
reasolvebring to an end; settle conclusively
. By incorporating
such
techniques in the daily ad campaigns, the companies not only increase the number of clients
also
strengthens the existing customer relations as well.
Secondly
, the companies must pay attention to the customer queries and should have top of the line team of problem solvers.
Such
teams must work with a single goal in mind - to resolve the issue at the
first
point of contact itself. The after sales service for any
company
- big or small - plays a vital role in customer satisfaction which in turn works as a word of mouth.
customers are living signboards boasting about the good things
the
company
and attracting more people towards making purchases. So we can easily say that the companies kill three birds with a single stone - keep the existing clients happy, attract more customers and save costs on the advertisements too.
Thirdly
, the companies must understand that their ad campaigns are seen or heard by almost everyone across all age groups.
This
clearly means that the words, situations, actions and garments used while shooting ads must be relevant to the social public as well. The
last
thing that any organization would want is striking a debate on the vulgarity in their advertisements.
This
would
initially
have a direct hit on the sales and
then
steadily have its adverse effects on the existing client base.
On the other hand
, if a business focusses on the aspect of social
responsibiltythe social force that binds you to the courses of action demanded by that force
responsibility
responsibilities
and designs its advertisements
accordingly
, it would do a great job for the
company
by bringing in the cash flow and
of the brand.
I would like to conclude with the fact that social
responsibiliesthe social force that binds you to the courses of action demanded by that force
should be on the priority list for the
company
along with generating sales at the same time.