As well as making money, businesses also have social responsibilities. Do you agree or disagree?

Making money has always been a primary objective of the entrepreneurs and

startups but

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startups, but

seldom they realize their social

responsibilies

the social force that binds you to the courses of action demanded by that force

responsibilities

towards humanity. While I agree

to

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with

the argument that earning money is important for any organization to stay alive in the competitive environment, there must be strong emphasis laid on the social aspects of their campaigns as well.

First

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and foremost which I feel that brands, new or established, must improve is their connection with the consumer. If the

product

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is good and there is a need in the market for

such

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items, it would surely sell and make handsome

profits

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profits, however,

profits, however

however

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, if the connection with each individual consumer has not been established effectively,

such

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selling model may not sustain for long.

For instance

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, if there is a competitor in the market offering the same quality

product

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at a lower price, there is a high probability that the current customers move to the other companies overnight.

Such

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situations are disasters for any business and can be easily avoided by taking simple measures

such

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as loyalty programs, callback value, jingles that rhyme with daily life and most

importantly why

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importantly, why

the

company

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thinks that someone should purchase their

product

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or what problems can the

product

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reasolve

bring to an end; settle conclusively

resolves

. By incorporating

such

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techniques in the daily ad campaigns, the companies not only increase the number of clients

quickly but

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quickly, but

also

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strengthens the existing customer relations as well.

Secondly

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, the companies must pay attention to the customer queries and should have top of the line team of problem solvers.

Such

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teams must work with a single goal in mind - to resolve the issue at the

first

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point of contact itself. The after sales service for any

company

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- big or small - plays a vital role in customer satisfaction which in turn works as a word of mouth.

The happy

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Happier

customers are living signboards boasting about the good things

of

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about

the

company

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and attracting more people towards making purchases. So we can easily say that the companies kill three birds with a single stone - keep the existing clients happy, attract more customers and save costs on the advertisements too.

Thirdly

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, the companies must understand that their ad campaigns are seen or heard by almost everyone across all age groups.

This

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clearly means that the words, situations, actions and garments used while shooting ads must be relevant to the social public as well. The

last

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thing that any organization would want is striking a debate on the vulgarity in their advertisements.

This

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would

initially

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have a direct hit on the sales and

then

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steadily have its adverse effects on the existing client base.

On the other hand

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, if a business focusses on the aspect of social

responsibilty

the social force that binds you to the courses of action demanded by that force

responsibility

responsibilities

and designs its advertisements

accordingly

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, it would do a great job for the

company

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by bringing in the cash flow and

trustworthiness

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the trustworthiness

of the brand. I would like to conclude with the fact that social

responsibilies

the social force that binds you to the courses of action demanded by that force

responsibilities

should be on the priority list for the

company

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along with generating sales at the same time.