8 signs you should invest in a mobile app for your business

As customers continue to develop with the technological advancements, businesses need to adapt to the leading-edge technology in order to survive. It is explicitly stated that the amount of mobile users has taken over the number of desktop users over the past decade primarily due to the ease of usability. People in the globe where we reside today have tight schedules. That’s why speed and usability are what matter in the

first

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place which are obviously the key features of every mobile

app

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. A

customer

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is more likely to interact with you if you can provide every key piece of your

business

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like selling, marketing and financial processes on

one

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platform.

Besides

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, mobile apps are the best approach to reach the client base which is soaring in the blink of an eye. Let me show you why you should immediately get your

business

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a mobile

app

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to stay abreast of technological trends. 1. Personalization Personalization is all about interacting with customers, knowing their interests, be

havior,

manner of acting or controlling yourself

behaviour

locations and many other important insights. Serving clients based on customization is

o

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are

bviously more efficient than trying to reach customers as a whole. Recognizing clients individually helps you to influence each client with th

e best-s

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the good

uited strategy. Usually, mobile apps are created with a focus on a specific target au

dience which g

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audience, which

reatly helps with future marketing efforts too. It is apparent that mobile apps provide a distinctive opportunity for businesses to scrutinize their customers. Once customers download and install the

app

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, you can observe their be

havior,

manner of acting or controlling yourself

behaviour

user

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patterns, interests and it will help you to build a clear image on each

customer

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. Consumer data is everything. It helps you get into your

customer

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’s mind and realize their pain-points. Understanding

customer

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motives helps companies offer the

right

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product while guiding them to make the

right

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strategic decisions to elaborate on their marketing efforts in the

right

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place. 2. Ease of sending notifications Mobile apps have two types of notifications embedded in, namely, in-

app

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notifications and push notifications. In-

app

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notifications are those that you receive when you’re using the

app

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right

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at the moment and push notifications will be sent to you even when the

app

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is not in

use

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. Notifications, especially the push notifications encourage businesses to maintain consistent

user

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engagement

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. They help you send real-time updates and reminders that get yo

u r

of you or yourself

your

egular

user

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engagement

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with your

business

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.

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marketers have a greater opportunity to communicate with customers through mobile push notifications. It's an exciting option to communicate less intrusively with

app

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users. If you want users to be updated about what is going on,

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one

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is a no-brainer. 3. Making

use

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of mobile device features Your product won’t be a great hit unless it fills a gap in human life and it has to serve a noticeable purpose. Every mobile

app

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generally provides a generic set of functionalities

such

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as camera, contact list, GPS, phone calls, accelerometer, compass, barcode, NFC sc

an a

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scans

nd many more which make the

user

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experience interactive and fun.

For instance

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, an

app

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can

use

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a device's location se

rvices t

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service

o fill in an address field on a form

instead

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of requiring the

user

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to type it manually. Those embedded functionalities stand as common requirements for any mobile

app

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that is

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being developed or to be developed. Thanks to all these features, the success of mobile apps has been explicitly uplifted. Knowing how to make

use

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of the general features of mobile devices is the main strategy for how apps

work

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well and maximize resources flawlessly. 4. Facilitating offline

work

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Mobile apps are a whole lot better than mobile websites due to numerous circumstances. It allows even off-line

use

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and supports real-time response. Most of the time, ap

ps

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the apps

work

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best when they are facilitated wi

th t

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by

he internet. But in the real world, there are so many instances where users will be benefited from the apps with offline

use

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.

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, tourists who do not have lots of cash to spend on the international carrier services, users who may spend a notable amount of time at public transportation will be highly benefited from the offline mobile apps.

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facility will obviously increase the popularity of the

app

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even in remote areas where internet connection is still a problem. Poor connectivity can always affect poor

user

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experience. Our team at TrumpCode, explore how ap

ps

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the apps

work

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, the benefits of offline-

first

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apps, and how to make the most out of it to have successfully leveraged off possible capabilities. 5. New branding experience A mobile

app

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is a sure-fire

way

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of building

brand

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awareness and recognition. Companies can either build their mobile apps on their own or get it built fr

om a

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for

n outside party to transition into a new

brand

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style for themselves. You can choose to be trendy, stylish, informative, insightful or disturbing. But what you should really strive for is to create an

app

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that your clients enjoy which comes with lovely design and is well-branded. Companies can experiment with the

app

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's fresh branding style, which may differ from the standard

brand

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style of the website of the company. Whether the apps are specifically designed for

brand

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building or not, they can directly affect how your

brand

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is viewed. And the approach you choose to create mobile apps can affect

customer

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engagement

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, drive revenues, boost your marketing channels, provide better

customer

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service and inspire your employees to become better

brand

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promoters. 6. Cultivating

Customer

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Loyalty Mobile apps have come a long

way

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to become

one

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of the main en

dpoints which c

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endpoints, which

ombine customers and brands. In view of businesses, the most valuable customers are not the ones who may come once,

use

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your

app

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and probably will never come back. So what you have to focus on is to find for a st

rong loyal c

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strong, loyal

onsumer base that ensures your

business

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a steady revenue stream. Letting people know that they are appreciated and valued is the quickest

way

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to talk to their hearts.

Th

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erefore rewarding y

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Therefore, rewarding

our regular customers is

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are

one

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core

way

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to foster loyal customers as well as to bring new prospects into

business

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. Customers who come through an

app

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is more likely to stay with you in the long run than a

customer

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who comes through a website as they are already familiar with the products and the company. All in all, a mobile

app

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is a worthwhile investment that will pay off for years to come. 7. Enhanced

customer

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engagement

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Getting an

app

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that seamlessly integrates your operations is a treasure trove for any 21st-century company. Facilitating customers with the ability of fast display of the items, placing the order and settling the bill on the same platform is flawlessly easy for a consumer.

This

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explains why today online shopping and internet-based businesses are rising at an exciting pace. The comfort offered by mobile apps ensures sustainable

user

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engagement

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as well. What's more, apps help businesses simplify their routine tasks, streamline the purchasing process, and allow new interaction opportunities. The general features that mobile apps comprising,

also

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enhance

customer

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engagement

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.

Nevertheless

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, a mobile

app

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is not going to save your

business

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, but it can be a

way

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of staying closer to your customers and being just a “fingertip” away at all times. 8. Custom

CRM

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strategies The concept of

CRM

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strategies relies on finding a means of converting every possible prospect into a

customer

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and retaining existing customers with continuous

customer

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relationships. Organizations start to execute custom

CRM

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strategies based on data and analytics. Over and above the huge migration of customers from online web portals to mobile apps has driven entrepreneurs’ attention to mobile apps drastically. The proportion of global internet traffic coming from mobile devices has grown up as a co

nsequent.

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consequence

Custom

CRM

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strategies backed by mobile apps, consolidate

customer

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data and enable authorized personnel to access it for the growth of businesses.

This

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is the base that

CRM

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strategies are commenced for the continuous and reliable management of customers. A well planned

CRM

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strategy is essential for organizations that are ready to go that extra step

further

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to create the game, boost sales and become thought leaders. To put it in a nutshell, any

business

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with hopes of success tend to magnify their operations into the

next

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level of di

gitalization b

conversion of analog information into digital information

digitization

y getting their own mobile

app

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de

veloped.

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development

developers

That’s where software development companies come in handy to foster those who are ready to take up the challenge. Based in Sri Lanka, TrumpCode offers clients with a myriad of software and digital marketing solutions. We do bespoke software development on any required mobile pl

atform ensuring d

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platform, ensuring

ata integration and information security. We embed cutting-edge and state-of-the-art technology

such

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as Io

T a

a young person (especially a young man or boy)

youth

nd artificial intelligence enabling our clients to make their

business

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stand out in the crowd of competitors.