Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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We are dwelling in a world of skyrocketing competition in business. Retailers are splurging extravagantly on promotion of their commodity. It is a well-known fact that, essentials of the public are totally frozen, and advertising is being dominated to beguile the shoppers. I am totally agreeing with
this
Linking Words
statement.
This
Linking Words
essay elucidates my views and authenticity behind
this
Linking Words
notion. To accumulate the competitive edge and dividends, companies are massively investing the capital on
advertise
Suggestion
advertising
by designating the celebrities as their brand ambassadors.
In addition
Linking Words
, squandering billions of bucks to publish digital brochures, sales offer, product launch campaigns etc. Unfortunately,
market analysis
Suggestion
a market analysis
on
Suggestion
of
potential consumer requirements are totally disregarded. In our country, decades ago, there were
plethora
Suggestion
a plethora
the plethora
of sales executives who used to disseminate the feedback forms or conduct surveys to their clients to possess feedback on outstanding goods and product improvements so that firm can look after consumer need. Ridiculously, obtaining
patrons
Suggestion
patrons'
patron
needs and selling on
those
plural of "this"
these
bases is completely vanished away. To substantiate my view, I would like to cite an example of my recent personal experience. Recently, an Italian cosmetics manufacturer, enlarged their trade to India.
Thereafter
Linking Words
, to promote their products, money had been spent lavishly. The brand
become
Suggestion
has become
becomes
is becoming
everybody’s word of mouth.
Thus
Linking Words
, me and my friends scrambled to buy. Once we commenced to apply, we observed, the product is not
suit
Suggestion
suited
to Indian skin tones.
This
Linking Words
merely an impact of
advertise brand
Suggestion
advertising, brand
advertising brand
got into every shoppers Wishlist.
Submitted by shilpa.prakash.bly on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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