Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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Nowadays, advertisements play an important role in the marketing and sales. I strongly believe that the power of advertising would bring about more sales of demanding consumer
goods
Accept comma addition
goods, although
although
Linking Words
some other people contend that the societies do need most of the goods that they buy. Advertisements can tempt individuals to buy more products in several ways.
Firstly
Linking Words
, through displaying the adverts of the consumer products in glamorous ways, advertisers can establish the possibility of persuading the customers to buy their certain products. Advertisements,
for example
Linking Words
, may use children’s film heroes and
favorite
something regarded with special favor or liking
favourite
cartoon characters in order to manipulate the
children’s
Suggestion
child’s
mind to buy the particular products.
Secondly
Linking Words
,
advertisement
Suggestion
advertising
companies may invite many influential celebrities to promote their goods. These would
subsequently
Linking Words
stimulate the interests of their customers to buy their products.
Thus
Linking Words
advertisers can boost the sales of their goods.
Besides
Linking Words
the tempting features of the advertisements, advertisers would provide a broad range of accessibilities for their consumers in various ways. As advertising can be displayed in different places, advertisement companies could obtain the opportunity of advertising their certain products in the public spaces
such
Linking Words
as stadiums and concert halls, which may contain a great number of people.
Furthermore
Linking Words
, advertisements can be displayed throughout the world.
For example
Linking Words
, Apple managed to launch new products to the world by airing live shows, and doing advertisements globally;
therefore
Linking Words
, its customers around the world can be notified immediately. Some may believe that people would buy products which may really
required
Suggestion
require
, and adverts are often for products and services that they may not really need.
However
Linking Words
, many top selling manufacturers like Apple and Samsung have been advertising for years and boost their market with the help of adverts. To top it off, while some people think that societies would require most of the goods that they buy, I believe due to the temptation and the accessibility issues, advertisements obviously influence our buying
behavior
manner of acting or controlling yourself
behaviour
.

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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