Marketing and promotion is the key to a successful business. To what extent do you agree?

Running a business and taking it to heights is no easy job. Of the several strategies required excellent marketing is one of them. Some people opine that marketing and
product
promotion is necessary for businesses to flourish. While I
can not
can not
cannot
completely reject
this
point of
view but
Accept comma addition
view, but
I do believe that
product
quality, retail price and
brand
name
also
play a vital role in
this
regard.
To begin
with, marketing raises the awareness among people of the existing or new
product
a company has to offer. Without it no one would know
of
Suggestion
about
the
product
, its features, services, price, and other aspects which sets it apart from its competitors. The effect will be seen in its plateau sales.
Thus
marketing techniques like advertisement on mass media devices like TV, social media, newspapers, magazines and radio is pivotal to reach out to people and sell your
product
. Only
then
a consumer can evaluate and decide about buying it.
Moreover
, effective marketing creates a good image in the customer's eyes and inclines them to buy. Showcasing the company's and
product
's positive aspects draws the targeted audience to buy goods and services offered from them.
For instance
, Nike advertised that their joggers are resistant to wear and tear and can
last
up to years.
This
influenced several customers into buying it.
However
, marketing alone
can not
can not
cannot
guarantee a successful business.
Firstly
Accept comma addition
Firstly, product
product
quality and the
maintenence
activity involved in maintaining something in good working order
maintenance
of it is fundamental for a
product
to prosper. A poor
qualtiy
an essential and distinguishing attribute of something or someone
quality
product
even if marketed to the best of abilities
can not
can not
cannot
survive long in todays
competive
involving competition or competitiveness
competitive
market.
Secondaly
Suggestion
Secondly
,
cost
Suggestion
the cost
of the
product
also
plays a critical role. Potential buyers easily can surf online and compare prices offered by rival organizations and
mosltly
in large part; mainly or chiefly
mostly
in
Suggestion
at
this
time of recession many people buy the cheapest
product
available.
Last
but not the least
brand
name compels many people into buying their
product
. Many consumers buy services and items from well established and
reknowed
widely known and esteemed
renowned
brand
names as they are reliable and socially acceptable.
For example
Iphone
Suggestion
iPhone
IPhone
phone
even though being much expensive from many of rival mobiles, still has the highest sales due to its famous and well reputed
brand
name. Coming to the
gest
the central meaning or theme of a speech or literary work
gist
best
of the argument is, despite marketing being one of the critical techniques to yield higher sales yet other factors listed above
can not
can not
cannot
be ignored in assuring running of a prosperous business.
Submitted by sumayaothman96 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • Visibility
  • Market recognition
  • Digital marketing
  • Social media
  • Search Engine Optimization (SEO)
  • Online advertising
  • Consumer behavior
  • Brand loyalty
  • Purchasing decisions
  • Brand identity
  • Ethical concerns
  • Financial burden
  • Innovation
  • Saturated market
  • Customer engagement
  • Traditional vs. modern marketing
  • Market trends
  • Feedback analysis
  • Adaptability
What to do next:
Look at other essays: