International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both views and then give your opinion.

Now days, thanks to the internet, companies or

institutions campaigns

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institutions, campaigns

and generally all information can travel fast and reach every corner of the globe. International marketing is one of those fast-moving issues that has been growing rapidly. While, it can be seen as an advantage for spreading valuable ideas and educating people in several aspects, others,

in contrast

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, could argue that

this

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invasive information is damaging the countries’ culture and language. There is a major part of the population that

firmly believe

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firmly believes

that international marketing are leading countries to lose their own culture and ancestral practices, primarily, because

this

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information is so invasive that people is losing interest in what they have nearby, and in opposition, they are driving attention to global tendencies.

For instance

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, young indigenous people from Colombia’s Amazon doesn’t speak their language anymore, while they all know very well who Coca-Cola or Apple are.

However

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, there are others that stand for the positive impact of international marketing, arguing that it has been a useful tool for educating people around the world, not only in technical or academic knowledge but in human rights and democratic values. Global diffusion is helping states fight poverty, as well as dictatorships.

This

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can be seen in Japan’s

recently

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recent

protest, where they were supported by the international community and civil society via international campaigns and communications around the world. In conclusion, even thought, there are some risks resulted from the international marketing, in my personal opinion, benefits overweight the disadvantages because I believe it has been an important way of reducing social and economic gaps in the world.

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, I think that blaming international marketing, would not be the solution for the lost of traditions,

instead

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, educating

population

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the population

about the importance of

preserve

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preserving

them, could be a better way to address the problem.