Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Nowadays, advertising strategy is one of the main competencies
company
should have. Effective advertising can persuade a not potential buyer to buy the
product
.
Although
I agree that advertising can boost sales, but I don’t think it will be sustainable for
long term
Suggestion
the long term
. With an accurate marketing intelligence, the
company
can trace a potential buyer even for a niche market and with a great design, they can attract people. The
last
, accurate
product
positioning can attract
impulsive buyer
Suggestion
an impulsive buyer
as well.
However
,
this
strategy is only effective for
first
purchasing. The
next
variable that can make people come again to buy the
product
is about the quality. If a
company
can solve customer’s problem with
product
features, so they will engage
to
Suggestion
with
in
the
product
. According to me, Apple’s
product
can represent above condition. Based on discussing with users of Apple, some of them said that their
first
reason to buy Apple because of their branding. The branding will differentiate the user as high-class society. But, after using
this
product
, they feel secure from hacker.
This
feeling
make
Suggestion
makes
is made
customer
loyal
Suggestion
loyalty
with the
product
and the result is Apple can book high sales every year. To sum up these paragraphs, I agree if the power of advertising can increase sales but it is only for
first
purchasing. To get high sales continually, the
company
have
Suggestion
has
to focus on their quality, services, price,
etcetera
.

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