People are consuming more and more sugar-based drinks. Why? What can be done to reduce sugary drink consumption?

The

consumption

of sugary drinks has significantly increased in recent years. The highly additive ingredients in these beverages are the major reason for

this

, and several measures can be implemented to reduce sugar-sweetened beverage intake. In terms of the principal reason behind the rise in sugar-based drink

consumption

, sugar and caffeine – the two most addictive properties found in most sugary beverages – are the main culprits. These substances give people an instant energy boost to help them focus more effectively on their work, but they

also

cause a drop in energy quickly after

consumption

so that they have to drink another one to get an extra boost.

In addition

, sugar is so addictive that many people find it impossible to quit consuming soft drinks or other sugar-based beverages. Those who stop drinking beverages with added sugar or other sweeteners for a short period of time might experience some common withdrawal symptoms,

such

as headaches, tiredness or poor concentration. A number of approaches can be taken to reduce the

consumption

of sugary drinks. A tax on

such

products might be an effective solution as people might think twice before buying a coke or a soda,

for example

. Another measure would be to limit advertisements promoting sugar-sweetened drinks that are directly targeted at children and young people.

Instead

, there should be more programmes, billboards and posters that educate on healthy eating and the health risks associated with the excessive

consumption

of sugar-based beverages. In conclusion, the addiction caused by some properties in sugary drinks is the primary reason why more and more people are consuming

such

products. Despite

this

, there are various actions that can be taken to discourage people from drinking sugary beverages.