Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion

Although

it is thought that it is beneficial for companies to introduce their names to their potential clients through sports sponsoring, other people consider the method brings more drawbacks. In my opinion, it depends on the companies’ product and condition that they should choose

suitable advertising approach

Suggestion

a suitable advertising approach

. On the one hand, some people think there are several benefits that

sport

sponsoring can bring about.

Firstly

, the

sport players

Accept comma addition

sport, players

can enjoy necessary financial support for training and equipment, which leads to more well-prepared for the games.

Furthermore

, since sports attract a large number of audiences and fans, especially on special events, using

this

channel to advertise is the most sufficient way to reach target clients.

On the other hand

, there are

also

several disadvantages when sponsoring the

sport

for branding, according to some. Because the company’s name

technically binds

Suggestion

is technically binding

with

specific

Suggestion

a specific sport player

the specific sport player

specific sport players

sport

player during the campaign, it can adversely affect on the sales if something negatively happens.

For example

, the life scandal or injury might end up

sport’s life

Suggestion

a sport’s life

of an

athletic

Suggestion

athlete

, which leads to the collapse of the alongside brand. In my view, companies’ products and financial condition determine the way they should do for advertising. One explanation to

this

is wrong method can lead to critical fail in approaching clients.

For instance

, it is not an appropriate tactic if a fast food chain (indicating unhealthiness) sponsor for a volleyball game (signing healthy and dynamic lifestyle). Another reason is that the cost of

this

method is significantly higher than the other traditional practice

such

as online or tele-sales.

Therefore

, it is not affordable for all companies. In conclusion, despite various opinions people may have, I personally think type of goods and financial strength will provide the most possible answer for the economic impact of advertising through

sport

sponsoring