many companies use advertisements to increase sales. What are the main reasons that make an advertisement effective? Is it a good thing or a bad thing for society?

Publicity is a regular strategy used by companies to make their products more popular among individuals.

This

essay will discuss

why

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Why

this

practice works properly and which aspects make it positive and negative at the same time

to

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in

people's lives. People

tends

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tend

to trust more in

advertised

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advertising

produts

commodities offered for sale

products

. It is a common sense to believe that if an item is not good enough, it is not supposed to be exposed on

billdoarbs

large outdoor signboard

billboards

, online banners, television and so on. The use of famous persons in sales campaigns can

makes

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make

the products even more

trustable

Manageable; tractable; hence, moderate; not violent

treatable

testable

, because of the credibility usually given to celebrities by society.

Other

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Another

important aspect that makes advertising efficient is that, in general, people feel familiar

to

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with

the brands they see frequently. It is a human tendency to avoid the unknown, so

weel

(often used as a combining form) in a good or proper or satisfactory manner or to a high standard ('good' is a nonstandard dialectal variant for 'well')

well

known products will have more chance to be selected over the new ones. Advertising is not always a negative aspect

for

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of

society, since it depends on the approach given to it. Brands that usually display beautiful persons associated with their products can ruin people's confidence, because they can feel ugly and far from the beauty standards dictated by these industries.

However

, some companies avoid creating

stetic

not in physical motion

static

rules on their publicities. In

this

case, diversity is the main core of the campaigns,

for instance

, showing all kinds of

bodys

the entire structure of an organism (an animal, plant, or human being)

bodies

beads

boards

from

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of

little to tall, black to white and so on.

This

is

a

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A

positive aspect, since all the individuals can see

that is

not wrong to be yourself. In conclusion, advertising is a very effective way to communicate

to

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with

people because there is a

tendecy

an attitude of mind especially one that favors one alternative over others

tendency

to trust and give credits to brands that use

this

strategy to expose

theirs

of them or themselves

their

products. Publicity can have a positive or negative impact on people's lives, depending on how the companies care about

diversity

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the diversity

on

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of

their promoting materials.