Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Advertising plays an important role to realize a targeted sales growth of popular buyer goods and other goods as well. It shapes the degree of responsiveness of the customers of the popular customer products leaving a debate on the ground of whether the resultant high sales reflect the real need of

society

or not. Considering the social, economic and political factors, which have a strong influence on sales-It is arguably not possible to agree fully with the statement that high sales of popular user goods only reflect the power of advertising but not the real needs of

society

. In the market economy, sellers and buyers enjoy the freedom of choice bounded by the economic, political and social forces-rules, regulations, market imperfections. Sellers try to reach customers through strong advertising, and in practice, they try to bias customers to the products they want to sell. In many cases, customers buy different popular purchaser

goods

having desirable or positive qualities especially those suitable for a thing specified

Goods

, though they do not need it.

For example

, mobile is a popular shopper good. But, people, in many cases, being biased with advertisement, buy a good brand mobile phone though they do not need it.

This

is

Suggestion

Is

the power of advertisement-though buying an extra mobile phone does not serve the real needs of

society

.

However

, in the cloud of different brands of popular buyer goods, sellers need to reach people. Advertising serves the need of a seller. Despite the presence of regulatory authority, many popular customer goods producers try to sell low quality product and to chat with customers. In developing countries like Bangladesh, where institutions are not strong enough to minimize the degree of market imperfections-good companies face problems to sell their product. In

this

case, advertising helps them to communicate with the customers. In

such

cases, even to serve real social needs, advertising plays an

significant

Suggestion

Significant

role. So, if a company can realize a high growth of sales, in many cases, it reflects the real needs of

society

. In conclusion, it is not possible to ignore, the power of advertisement. But, there is a scope of assessing

the

Suggestion

The

phenomena of high sales in the context of real social needs.