The impact of digital transformation on the buying behavior of tourists – a study conducted on Swiss inbound tourists to Sri Lanka

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Digitalization
Suggestion
Digitalisation
is the incorporation of digital technologies and data to change business operations (Bloomberg, 2018). In
tourism
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,
digitalization
the administration of digitalis for the treatment of certain heart disorders
digitalisation
provides an opportunity to increase the market reach and improve the efficiency of operations. At a collective level, the digital transformation of the
tourism
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industry
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aids to
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aids, to
develop and modify products, improve communication between the stakeholders and access to real-time data to monitor the performance. Despite the challenges the
tourism
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sector faced in 2019, Sri Lanka has reached the revised target of tourists’ arrival
for
Suggestion
in
2019 of approximately 1.9
Mn
the force of workers available
men
as of 31st December 2019 (Lanka Business Online, 2020). As stated by Secretary of the World
Tourism
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Organization (UNWTO), the latest developments in technology are crucial for the
tourism
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industry
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, not merely in terms of interchange of data and know-how but
also
Linking Words
in terms of web/mobile application development and methods to integrate sustainability in the
industry
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(Unwto.
org
Suggestion
Org
, 2017). The usage of digital devices has increased considerably over the
last
Linking Words
decade.
As a result
Linking Words
, everyone has access to information at the fingertips. Nowadays,
travelers
a person who changes location
travellers
depend greatly on mobile applications and digital platforms when planning their holidays and making reservations due to convenience (Hertzfeld, 2018).
As a result
Linking Words
, the
industry
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is required to accept and adapt to these changes in technology in order to increase sales growth. The leisure
industry
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is a fragmented
industry
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without a major player, and a large fraction of the service providers consists of SMEs. Sectors within the
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industry
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industry, such
such
Linking Words
as transportation, lodging, food and beverage, entertainment and service providers are faced with various advantages and limitations with regard to
digitalization
the administration of digitalis for the treatment of certain heart disorders
digitalisation
. Intellectual ability and competencies of the personnel, access to funding and other assets, the levels of adaptability to technology and responsiveness vary among businesses.

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    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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