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In recent years, advertisements are inescapable in the marketing of services and products. I think advertisements can have both - positive and negative effects.

#years #advertisements #services #products #effects
The
first
 advantage of advertising is that it can bring a lot of benefits. So, advertisement generates a diversity of employment opportunities. It provides a career for people who prepare the content of advertisements, design logos, pop up ads or
brand
 awareness for companies. Without
this
 m
arketing
Suggestion
market
sector, we would have higher unemployment in the world. Another advantage of advertising is that it can promote
brand
, spread awareness of the messages about products and
then
 products should reach potential consumers, it would attract more customers.
Also
, by advertising, customers could find out about newly launched products. And
as a result
, people could select from the bigger choice of products and could know more detailed information about products.
However
, advertising
also
 has some disadvantages.
First
 of all, there are some technology companies which are collecting data about costumers
such
 as your browsing history or your emails to electronic companies to guide your behaviour on the Internet for commercial purposes.
Secondly
, there are some brands which profile consumers, influence consumer psychology and trigger memories of childhood or Christmas. They target a specific audience and use subconscious associations. In those brands' shops, music and smells appeal to emotions.
As a result
, people feel under pressure to buy those brands’ products.
Lastly
, advertisers often focus on selling a
brand
 image rather than the quality of products by using famous and successful people.
Then
, customers can be manipulated by the misleading, eye-catching image of influence and they will be likely to spend more money and follow the latest trend. In conclusion, advertisements have some positive effects on customers and marketing companies, but it
also
 has some negative effects for customers, boost sales, special offer items or celebrity endorsement is given to the
brand
 more money and are not really good for consumers.
Submitted by medeine04 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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