it is common these days to see celebrities advertising different products. Do the advantages of this development outweigh the disadvantages.

The discussion at hand relates to celebrities endorsing different products and its impact on our society. The effect of watching famous individuals promoting goods or services can be considered as both positive and negative on the community. On the one hand, the human beings can be broadly divided into two categories, susceptible and sceptical. A susceptible
person
is the one who is easily influenced, whereas a sceptical individual will not get swayed easily. When it comes to advertisements, former individual is more likely to buy goods/services even tough it is not essential for him. He will only buy it because his favourite actor or sportsman recommending it.
However
, the latter will
first
evaluate his needs and requirements before buying anything.
On the other hand
, the advertisers now a days get smart day by day by using new tools and techniques that can identify likes and dislikes of a
person
such
as their favourite actors, sportsmen etc. Once a
person
observes his favourite celebrity using a
product from particular
Suggestion
product from a particular
brand they get inclined to buy the
product
from same brand
thus
making a
person
more susceptible rather than sceptical. In a nutshell, It is disadvantageous for people if they buy goods/services only by looking at an advertisement and one of their dearest
person
Suggestion
people
endorsing it. A
person
should always evaluate his needs, read or seek review of the
product
from users who have already used it, read about warranty conditions and
then
buy the
product
.
Submitted by ajay17m on

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