Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Nowadays we are a living in a globalized and Capitalized world and some many companies with a massive power to influence and create a culture that their products are the best make local producers struggle with

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huge and competitive market. In the following paragraphs I analyse the possibility that had resulted in the reality and give some options that could build a stimulated and fair market between big and small companies.

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, to start off with, the most relevant fact which leaded big brands to overlap small ones was the technology, to more specifically the internet, large business and international companies invest lots and lots of money on internet marketing a result of that

people

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person

starts choosing

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brands and thinking they have the best products making domestic companies lose space until they close down. As far I concerned, a positive measure to make people feel comfortable and confident buying from local producers would be community´s engagement and more subsidy of the government to the smaller, as a positive sample of

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idea happened in Brazil while the pandemic

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year, many blogger

influencers

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(

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people who work with social media) encouraged people to buy from local producers by making the advertise of them for free. In closing, with the amount of profits the companies do from the massive marketing and promotion with their products mix up the mind of people who think their products are better than a local product, valuing the international

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of the national, to reduce

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fact would be great if the government would give support local producers and the community as well.