We live in a world in which we are constantly exposed to advertising. To what extent do advertisement influence our choices as a customer and what effect does it have on our lifestyle? Discuss the issue and give your opinion, give reasons for your answer with examples.

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It is ubiquitous these days that new products surfaces the market at an exponential rate. New products create the need for advertisement so as to reach the consumer in various forms.
This
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essay will discuss the impact that has on the customers' shopping choices and the how
this
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choice affects our lifestyle.
To begin
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with, companies invest a major budget in making campaigns or Ads.
This
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is because, they want the customers to know their product and to make the visibility of the products more.
For example
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, If there is a new shampoo is being launched the company include spending a substantial amount to make advertisement and the same will be broadcasted everywhere. When people travel, we tend to cross those billboards, watch those advertisements on TV and hear the same Ads on radio etc.
This
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makes the customer to get familiarized and make them curious.
As a result
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, we make sure that we buy
this
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product on our
next
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shopping trip impulsively. In recent years, advertisements have taken over the entire media.
This
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is due to the increase of multimedia options available
such
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as various private platforms
such
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as Hulu, ABC go etc. Research shows that there is an increase of online shopping by 65% in the
last
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5 years in Sydney, Australia.
Initially
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, physical presence was the only way to do shopping but that’s not the case now. There are a number of options available starting from e-shopping sites from amazon, Uber Eats, Urban Clap which offers a variety of consumer needs and Ads are being seen everywhere and are really easy to use.
As a result
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, people have become more inclined towards shopping at their comfort from home, work or literally from anywhere and at any time.
This
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may be boon at times, but
this
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will
also
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lead to making people less mobile and staying inside which might harm their overall health. To recapitulate, advertisement plays a major role in letting the consumer know their product and has a great global reach is very less time because of the popularity and accessibility in the media, It
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also have
Suggestion
also has
a direct effect on customers which leads to impulsive buying and making them lazier than ever.
Submitted by vijayamanikandan on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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