Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives.

In our daily lives, we are exposed to various kinds of advertisement. Each day, advertising agencies are coming up with creative ideas to attract
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customers. In
essay, we will discuss from both perspectives. Recent research on human
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points that spending capacity of people has increased whereas the saving attitude is fading. Factors contributing to
change are mainly high income, lifestyle and
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societal views. Advertisers project any product/ service in a way that makes a compulsive statement, thereby people tend to think that as an essential good/service and fall in the trap.
For example
, advertisers project that
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a health drink contains all the natural fruits and vitamins but in reality, most of the ingredients will be preservatives and chemicals. Attracted to these advertisements, children will compel their parents to purchase the same. Here, parents should
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a decision by choosing a healthy option for their children rather than making an impulsive buying. In
other hand
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another hand
other hands
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, advertisement
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us up to date on any new products/ services
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that are
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available in the market.
helps the people in one way or the other.
For instance
, knowing about
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ew alarm system to secure the home can help someone to prevent
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possible theft. Advertisements
help people to know on any deals
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available in the market which helps to save a penny or two. To conclude, advertisements
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its own merits and demerits and people should learn to analyze their own needs and think twice before purchasing.
Submitted by Srinithi Ramesh on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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