Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree.

✨ Do you want to improve your IELTS writing?
In today's world, sales of mainstream consumables are constantly on the rise.
However
Linking Words
, one of the highly controversial issues relates to whether advertising is what boosts the sales of goods. It is agreed that high expenditures on consumer products in some societies are a result of powerful advertising
instead
Linking Words
of actual needs. Analyzing consumer’s impulsive and unreasonable purchasing habits will prove
this
Linking Words
.
Firstly
Linking Words
, advertising agencies have become extremely clever in convincing people to buy certain products. They might be even using subliminal messages to convince consumers subconsciously to buy products they may not really want. People often have
this
Linking Words
opinion because many of them are making purchases that simply do not reflect any of their personal or household needs.
For example
Linking Words
, a non-formal study in the USA revealed that 30% of the goods bought by an average American household was not necessary.
Therefore
Linking Words
,
this
Linking Words
makes it clear that it is the influence of marketing that lead people to make reckless purchases.
Secondly
Linking Words
, advertisements can certainly tempt people to buy products they most likely do not need.
For instance
Linking Words
, every year people can be seen queuing to buy the latest mobile phone models. Even though they already have a perfectly good phone that does not need replacing, they are lured by catchy commercials to stay up to date with the fashion of owning the newest high-status mobile device.
Thus
Linking Words
, it becomes apparent that irrational spending is probably caused by appealing advertising techniques. In conclusion, influential marketing messages is what drives people to buy products they do not actually need or want.
Therefore
Linking Words
, high sale rates in certain countries are the result of a strong advertising campaign rather than actual requirements.
Submitted by dzonik1 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
What to do next:
Look at other essays: