Different types of strategies can be adopted to establish a successful business. An ample amount of people suggest that a person should come with an extraordinary design of any product to sell. According to my perspective, besides uniqueness, there are some other factors which should also be considered before starting a company.

On the
first
hand, price is one of the main factors which everyone considers before making a final decision about their purchase. Most people prefer to buy from a cheap store unless someone is selling a better
quality
product
. A company should compare the cost of its
product
with other relevant brands in the market.
For example
, one of my friends is running a successful business, and his company is growing rapidly because he always prioritizes the customer's budget.
However
, some of his goods are expensive, but in those, he is providing better
quality
than his competitors.
On the other hand
,
quality
is something for which a buyer never compromises. There is a number of luxurious brands available which use the best material in production.
For instance
, I used to purchase non-branded products as I thought that brand does not matter, but later on, I realized that
quality
is something which can make a massive difference both in sales and in usage.
Furthermore
, I believe that the return rate of customers directly depends on
the
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product
quality
. To conclude, I would say that selling a unique
product
without considering the rest of the factors is not enough. One should focus on other important factors like price, customer support, and
quality
.
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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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