Nowadays the differences between countries are becoming less evident because we see the same TV shows, advertisements, fashion and follow the same brands. What are the advantages and disadvantages of this trend?

We are living in a fully-connected

world

. People are watching the same entertainment sources

such

as TV or media news, at the same time, they are receiving equal influences from marketing campaigns.

Therefore

, the similarities between countries are rapidly increasing.

This

essay will point out the advantages and

the

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disadvantages of

this

particular trend.

First

of all, while similarities are increasing, societies have acquired

s

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a

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imilar level of awareness about current common challenges.

For example

, due to the

sucess

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success

of Netflix around the

world

, an uncomfortable truth, a documentary about climate change reached billions of watchers a few years ago.

This

success

lead

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leads

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to spread the idea of climate crisis in our ecosystems. Another advantage is that similarities between nations help to promote multiculturalism in the

world

which has contributed to

reduce

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reducing

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cultural barriers in many societies.

For example

, there are many companies in the

world

which have been promoting cultural diversity in their teams. Many studies have

showed

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shown

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that companies are able to increase productivity by including more people from different cultural backgrounds.

On the other hand

, disadvantages are related

with

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to

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the quality of

i

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the

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nformation in social media. Fake news

have

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has

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produced many incidents which are represented violations against our free-choice rights.

For example

, In 2016, United States election was severely affected by fake news edited in other countries.These false reports were spreading misleading information and

finally

changed election results. Another advantage is that

r

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the

a

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eduction in similarities has increased bias in

decision making

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decision-making

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processes

such

as vaccination and healthcare condition.

For instance

, there are many organizations around the globe which are claiming that vaccination does not produce benefits.

This

false information disproved by science community has caused thousands of deaths, due to inadequate treatments. In conclusion, people are receiving almost equal influences in

a

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an

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ever-connected

world

.

Hence

, variations between countries are rapidly decreasing.

This

essay has introduced the advantages and

the

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disadvantages of

this

behaviour.